Product Benefits

vRapid Mobile for Software Management benefits the entire mobile value chain:

Operators and Service Providers

• Increase revenues by independently providing new subscription services, allowing subscribers to constantly enhance their device without depending on handset replacements cycles
• Centrally monitor inventory of applications purchased through app stores or side-loaded, to gain valuable insight into consumer behavior and preferences
• Achieve an instant installed base for new services by upgrading devices in the field with the required application or software component
• Improve service management by keeping branded applications and UI constantly updated for all subscribers across all platforms
• Customize devices for specific segments at the point-of-sale via updates to specific components

Handset Manufacturers and Platform Providers

• Reduce cost and complexity of software maintenance by deploying features and applications across the multitude of handset model variants in the field, without the need to re-create a new firmware version and a firmware update for each variant
• Precisely deploy handset feature enhancements individually or in packages without waiting for a maintenance release, also decreasing update package sizes
• Generate additional revenues from software assets by making new features and updates available to deployed devices
• Increase customer satisfaction by providing consumers with an ongoing application update service
• Reduce bill of materials (BOM) by delivering software components on-demand after the handset has shipped

Independent Software Vendors (ISVs)

• Shorten lead times for handset integration as enhancements can be made post-factory
• Improve time-to-market for new software releases with optimized update packages
• Generate additional revenues by providing periodic software feature updates
• Deploy new applications or features over the air for new revenue streams