HONG KONG, December 1, 2009—Red Bend Software, the market leader in Mobile Software Management (MSM), has been selected to present its industry-leading vDirect Mobile™ device management solution for the new Qualcomm Brew® Mobile Platform (Brew MP) at CDMA Summit 2009 in Hong Kong. Red Bend will demonstrate how vDirect Mobile for Qualcomm’s Brew MP can streamline the process of commercializing new devices required to support standards-based device management.
WHO:
Red Bend’s vDirect Mobile™ is pre-integrated and pre-optimized for Qualcomm’s Brew MP. Qualcomm Incorporated is a leading developer and innovator of advanced wireless technologies, products and services. Red Bend’s vDirect Mobile is the industry’s leading independent device management (DM) client that is interoperable with any DM server supporting standards from the Open Mobile Alliance (OMA DM). It has been licensed by more than 30 leading device manufacturers, including Kyocera, Sierra Wireless, Telit Wireless Solutions and ZTE for mobile handsets, PC cards, WiMAX modems and M2M modules.
Red Bend’s product portfolio also includes vRapid Mobile®, the leading solution for updating firmware over the air (FOTA) and managing software components over the air (SCOTA).
WHAT:
Red Bend will demonstrate vDirect Mobile on a device using Qualcomm’s Brew MP, showing how it can streamline the process of commercializing new devices required to support standards-based DM. Developers who are launching new mobile devices based on Brew MP can also download an evaluation version of vDirect Mobile from:
http://www.redbend.com/bmp.
WHERE:
Qualcomm CDMA Summit 2009
Intercontinental Hong Kong
http://cdmasummit.com/
WHEN:
December 7-9, 2009
About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in more than 620 million mobile devices by eight of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. Visit: www.redbend.com.
Media Contact:
Red Bend Software China
Li (Bubble) Tong (+86-10-6563-9870 or bubble.tong@redbend.com)
