Red Bend Software Enables China Mobile to Manage Android Phones

Beijing, November 30, 2009—Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that China Mobile Communications Corp.’s research and development branch, China Mobile Research Institute, has chosen Red Bend to provide software for firmware over-the-air (FOTA) updating and device management (DM) for mobile phones that use the Android-based OPhone OS (Open Mobile Phone Operating System). China Mobile Communications Corp. is the world’s largest wireless network operator with more than 500 million subscribers.

Under the agreement, China Mobile has adopted Red Bend’s industry-leading vRapid Mobile® FOTA software and vDirect Mobile™ DM software for performing remote management and software updates on OPhone smartphones. The OPhone OS is based on the Google Android platform and is customized with China Mobile’s applications and services, enabling the operator to bring a new wave of innovative handsets and Internet applications to the Chinese market.

Multiple OPhone OS handsets with Red Bend’s software have already launched in China this year from leading manufacturers, including HTC, Philips, Lenovo Mobile and Dell. Red Bend’s vRapid Mobile enables China Mobile to improve the mobile user experience by delivering software enhancements and new features over the air. Red Bend’s vDirect Mobile provides China Mobile with standards-based management of OPhone devices in order to provision new subscribers and configure applications and network settings.

“Being selected by China Mobile to be an integral part of their Android strategy validates the technical superiority of Red Bend’s software and shows our commitment to meeting customers’ demanding requirements,” said Danny Wang, Country Manager of Greater China for Red Bend Software. “The OPhone OS holds tremendous potential not only in China but around the world. We intend to leverage our relationship with China Mobile and our integration with OPhone to become the preferred solution for standards-based device management and software updating for Android phones worldwide.”

Red Bend’s award-winning MSM solutions have shipped in 620 million devices worldwide. vRapid Mobile is the most widely deployed FOTA software with 64% market share, according to Ovum. Advanced features include fail-safe updates that ensure 100% completion even during a power loss, and background updates that allow consumers to use the full functionality of the phone during the update process. vDirect Mobile, the leading independent DM client licensed by more than 30 manufacturers, offers an innovative framework that makes it easier and more cost effective for manufacturers to quickly integrate standards-based device management into mobile devices, improving time to market. Red Bend’s software solutions can be integrated with any mobile platform and are interoperable with servers supporting Open Mobile Alliance Device Management (OMA DM) standards.

About China Mobile Research Institute
China Mobile Research Institute is directly under the China Mobile Communications Corporation as the research and development (R&D) branch. Its key developing strategy is to build a world-class R&D institute to promote independent innovation and to have influence in the international standards and industry. As China Mobile’s core R&D and technical support center, the research area of CMRI covers wireless, networking, business, terminal, information technology, market research, operations support and other fields, developing dozens of new business and innovation prototype products for China Mobile in recent years, such as LTE (including TD-LTE, LTE Advance and other 3G advanced technologies), WiiSE (the next generation of mobile Internet architecture), cloud computing, mobile TV, Mobile e-commerce, mSpaces (personalized content services), OMS (Intelligent Terminal open systems) and other major research projects, and has become an important force to lead China’s mobile industry. At present, China Mobile Research Institute is a national standard R&D center for mobile e-commerce, and the golden permanent test base of the international standards organization, Open Mobile Alliance (OMA).

About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in more than 620 million mobile devices by eight of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. Visit: www.redbend.com.

Media Contacts:
Red Bend Software China
Li (Bubble) Tong (+86-10-6563-9870 or bubble.tong@redbend.com)

Emerge Public Relations for Red Bend Software
Sheila Bohan (+1 617-729-3185 or sbohan@emergepr.com)