First OPhone in China Now Shipping With Red Bend’s Mobile Software Management

Beijing, September 14, 2009—Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that Borqs, a leading open source mobile application software provider and integrator, is now shipping Red Bend’s MSM software in the HTC A6188 mobile phone featuring the OPhone OS (Open Mobile Phone Operating System) developed by Borqs for China Mobile. In February, Red Bend announced that Borqs adopted Red Bend’s vRapid Mobile® software for firmware over-the-air (FOTA) updating and vDirect Mobile™ software for device management (DM) for use in its Google Android-based software platform.

The HTC A6188 is available to customers of China Mobile, the world’s largest mobile operator with nearly 500 million subscribers. More devices using the OPhone OS enabled with Red Bend’s MSM software are planned for release this year, including the Lenovo ET70 and Dell Mini 3i smartphones.

“Through our partnership with Borqs in this important product launch in China, Red Bend has gained significant expertise in managing Android devices,” said Yoram Salinger, CEO of Red Bend Software. “As a result, Red Bend has been selected by six other world-leading device manufacturers and software platform providers for upcoming Android projects. Red Bend’s MSM solutions enable our customers to sell new software and services to more mobile consumers, achieve faster time to market of new devices and applications and improve the mobile user experience with feature enhancements over the air.”

Red Bend’s award-winning vRapid Mobile and vDirect Mobile solutions are used by the world’s leading device manufacturers, operators and platform providers in the mobile, WiMAX and machine-to-machine (M2M) markets. With vRapid Mobile FOTA, which has been deployed in 565 million mobile devices, manufacturers and operators benefit from reduced support costs and increased consumer satisfaction by remotely updating firmware with software improvements and new functionality. Red Bend is the FOTA leader with 60% market share of FOTA-enabled mobile phones, according to market research firm Ovum.

vDirect Mobile improves manufacturers’ time to market of standards-based mobile phones and wireless devices. vDirect Mobile is the industry’s leading independent DM client offering built-in support for WiMAX and interoperability with any Open Mobile Alliance device management (OMA DM) server. It enables operators to provision, configure, support and update mobile devices over the air. vDirect Mobile provides an innovative framework that streamlines the creation of DM client applications. As a result, manufacturers need less time and fewer resources to implement device management using vDirect Mobile.

About Borqs
Established in 2007, Borqs International Holding Corp. is a high-tech enterprise committed to providing end-to-end solutions to the whole value chain of mobile communications, including network operators and handset manufacturers. The core products of Borqs are mobile operating systems for smartphone platforms and mobile internet services platforms. Borqs is a commercialization partner of Android Open Handset Alliance.  For more information, visit www.borqs.com.

About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in more than 565 million mobile devices by eight of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending rules and breaking boundaries with mobile software management, visit www.redbend.com.

Media Contacts:
Red Bend Software
Christopher Leary (+1 781-890-2090, ext. 227 or christopher.leary@redbend.com)

Red Bend Software China
Li Tong (+86-10-6563-9870 or li.tong@redbend.com)

Emerge Public Relations
Sheila Bohan (+1 617-729-3185 or sbohan@emergepr.com)