Red Bend Software Enables Device Management of Fujitsu’s WiMAX Chipsets

Tokyo, June 29, 2009—Red Bend Software (Japan headquarters: Chiyoda-ku, Tokyo; President: Kazuhiro Abe), the market leader in Mobile Software Management (MSM), today announced that Fujitsu Microelectronics Limited (Headquarters: Shinjuku-ku, Tokyo; President: Haruki Okada) has licensed Red Bend’s standards-based device management (DM) software for Fujitsu Microelectronics’ WiMAX SoC and WiMAX chipsets. Fujitsu Microelectronics is a world leader in the design and manufacturing of semiconductors for WiMAX devices, such as mobile handsets, PC modems, mobile Internet devices and netbooks.

Under the agreement, Fujitsu Microelectronics has pre-integrated Red Bend’s device management software in its WiMAX SoC and chipset platform, allowing Fujitsu Microelectronics’ customers to quickly and efficiently implement standards-based device management in their WiMAX-enabled products. Red Bend provides the industry’s leading independent DM client that is interoperable with DM servers supporting standards from the Open Mobile Alliance (OMA), including the WiMAX Management Object used by the WiMAX Forum and adopted by leading WiMAX operators worldwide. Fujitsu Microelectronics is a founding member and board member of the WiMAX Forum.

“This agreement with Fujitsu Microelectronics represents the first WiMAX deal for Red Bend in Japan, and continues the rapid adoption of our device management solution by WiMAX chipset vendors, device manufacturers and operators worldwide,” said Kazuhiro Abe, President of Red Bend Software Japan KK. “Fujitsu Microelectronics selected Red Bend for its leadership in mobile software management and built-in support for WiMAX, making it easier and more cost-effective to integrate OMA DM functionality into any WiMAX-enabled device.”

WiMAX service providers face myriad challenges in provisioning millions of new subscribers as well as managing millions of devices that will operate on the network, often temporarily. Red Bend’s device management software has been proven in tens of millions of mobile devices already in the market, and is rapidly being adopted by WiMAX service providers, chipset makers and equipment manufacturers in the United States, Japan and EMEA.

Red Bend’s standards-based OMA DM solution is used to provision new subscribers, configure applications and network settings, manage software and retrieve device information over the air. It has been deployed across multiple platforms, operating systems and memory types on mobile phones, wireless devices and machine-to-machine (M2M) modules.

For more information about Red Bend’s mobile software management solutions, please visit:

English: http://www.redbend.com/solutions/device-management.asp 
Japanese: http://www.redbend.com/japanese/solutions/device-management.asp 

About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in more than 520 million mobile devices by eight of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending rules and breaking boundaries with mobile software management, visit www.redbend.com.

Media Contacts:
Red Bend Software
Christopher Leary (+1 781-890-2090, ext. 227 or christopher.leary@redbend.com

Red Bend Software Japan
Kayoko Sato )+81-3-6860-4550 or kayoko.sato@redbend.com)