Red Bend Software Receives Communications Solutions Product of the Year Award for Device Management

WALTHAM, Mass., June 18, 2009—Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that its vDirect Mobile™ device management software has received the 2008 Communications Solutions Product of the Year Award. vDirect Mobile is a standards-based device management (DM) client for mobile phones and wireless devices in the mobile, WiMAX and machine-to-machine (M2M) markets.

Deployed in tens of millions of mobile devices, vDirect Mobile is the leading independent DM client interoperable with any DM server supporting standards from the Open Mobile Alliance (OMA) and the WiMAX Management Object used by the WiMAX Forum. vDirect Mobile is used to provision new sub­scribers, configure applications and network settings, manage software and deploy firmware over-the-air (FOTA) updates. vDirect Mobile makes it cost effective for manufacturers to quickly integrate standards-based device management functionality into mobile devices, enabling faster time to market.

“We’re honored to be recognized for vDirect Mobile’s innovative approach to device management and the value it brings to the 30 leading manufacturers worldwide who have adopted our solution,” said Red Bend Software CEO Yoram Salinger. “vDirect Mobile has been deployed in the Intel embedded Wi­MAX chipset based on Intel® Centrino® 2 Processor Technology, Lenovo Mobile’s i399 feature phone for China Mobile Communications Corp. and Borqs’ Open Mobile System platform based on Google Android. Manufacturers are rapidly adopting vDirect Mobile to meet the rise in demand by operators to manage all wirelessly connected devices in a unified way according to OMA DM standards.”

“Red Bend Software has been recognized with a 2008 Product of the Year Award for their excellence in the advancement of communications,” said Rich Tehrani, TMC President and Group Editor-in-Chief. “Red Bend has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future.”

The Communications Solutions Product of the Year Award recognizes the most innovative products that facilitate voice, data and video communications, or combinations thereof. The award acknowledges the vision, leadership and attention to detail that are the hallmarks of the prestigious award. The most innovative products and services brought to market in 2008 were selected as recipients of this year’s Communications Solutions Product of the Year Award for their groundbreaking achievement.

vDirect Mobile is Red Bend’s next-generation DM client that offers enhanced functionality and is available as a stand-alone product or with Red Bend’s other mobile software management solutions—vRapid Mobile™ FOTA for updating firmware over the air and vRapid Mobile™ SCOTA for managing software components over the air.

About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in more than 520 million mobile devices by eight of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any plat­­form on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending rules and breaking boundaries with mobile software management, visit www.redbend.com.

About TMC
Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN Magazine.  TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two to three million unique visitors each month worldwide, according to Webtrends. TMCnet is ranked as 2,921 in Quantcast's Top U.S. Sites placing TMCnet in the top .03% most visited Web sites in the US. In addition, TMC produces ITEXPO, 4GWE Conference, Digium|Asterisk World and Intuition heteromorphous floating calorization stakes caprylic wakefulness microapproach straggler salesmanship.
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