Red Bend Software Successfully Completes Open Mobile Alliance’s Rigorous Interoperability Testing

WALTHAM, Mass., April 15, 2009—Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that its industry-leading vDirect Mobile™ device management (DM) client software successfully completed interoperability testing in the Open Mobile Alliance (OMA) Enhanced Environment Test (EET). OMA’s EET, which was held simultaneously in Düsseldorf, Germany and Beijing from March 23-27, 2009, was hosted by Vodafone and China Mobile.

This event was the first time that OMA’s Enhanced Environment Test was used. EET events are operator-led live network environment test events designed to showcase vendors’ handsets to the involved operators and invited media. The end result proves implementations in a real operator network environment. vDirect Mobile completed compliance testing for the following OMA standards enablers:

• Device Management (DM) 1.1.2 and 1.2.1, and
• Firmware Update Management Object (FUMO) 1.0.

“As a leader in developing and promoting OMA DM standards, Red Bend is dedicated to ensuring that our mobile software management solutions are interoperable with the broadest range of OMA DM-compliant servers and mobile data service enablers,” said Yoram Salinger, CEO of Red Bend Software. “Our ongoing participation in OMA’s test events including the successful completion of the latest interoperability testing ensures that our customers can meet operators’ growing requirements for standards-based device management of any mobile device on any network worldwide. This international roaming scenario between Vodafone and China Mobile demonstrates this.”

vDirect Mobile is the industry’s leading independent DM client that is interoperable with any DM server supporting standards from the OMA. vDirect Mobile makes it easier and more cost effective for manufacturers to quickly integrate standards-based DM functionality into mobile devices, enabling faster time to market. In addition to DM and FUMO, vDirect Mobile offers full compliance with the Software Component Management Object (SCOMO) and WiMAX MO.  

“OMA EETs allow us to improve the quality of our enabler specifications by having our members bring their experiences and test implementations back to the OMA,” said Rick Brunner, Chairman of the OMA Board IOP Committee. “Proving interoperability with other implementations of OMA specifications can help companies like Red Bend Software to promote global adoption of mobile data services. This also allows OMA to release a higher quality service enabler to the market because we have identified any problems with these enablers through the test process.”  

About the Open Mobile Alliance (OMA)
The Open Mobile Alliance (OMA) delivers open specifications for creating interoperable services that work across countries, different networks, fixed and mobile terminals. Driven by users’ needs and the expanding market for data services, the member companies of the Open Mobile Alliance stimulate the adoption of new and enhanced information, communication and entertainment services. The Open Mobile Alliance includes contributors from all key elements of the wireless value chain, and contributes to the timely and efficient introduction of services and applications.

The Open Mobile Alliance (OMA) name and logo are trademarks of Open Mobile Alliance Ltd.

Other product and company names mentioned herein may be trademarks or trade names of their respective owners.

About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in 475 million mobile devices by seven of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as more than 30 other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending rules and breaking boundaries with mobile software management, visit www.redbend.com.

Media Contacts:
Red Bend Software
Christopher Leary (+1 781- 890-2090, ext. 227 or christopher.leary@redbend.com)

Emerge Public Relations
Sheila Bohan (+1 617-729-3185 or sbohan@emergepr.com)

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