Red Bend Announces Support for Intel-based Handhelds and Smartphones

WALTHAM, Mass.—March 16, 2010—Red Bend Software, the leader in Mobile Software Management (MSM), today announced support for Intel’s next generation handheld and smartphone platform, codenamed Moorestown.

Red Bend’s vDirect Mobile™ device management (DM) software is the industry’s leading independent DM client that is interoperable with any DM server supporting standards from the Open Mobile Alliance (OMA). It enables faster time to market for mobile devices that must comply with standards-based device management. This agreement builds upon the successful implementation of vDirect Mobile with Intel-embedded WiMAX chipsets announced in February 2009.

Deployed in tens of millions of mobile devices worldwide, vDirect Mobile is used to provision new sub­scribers, configure applications and network settings, manage software and deploy firmware-over-the-air (FOTA) updates. It is the first DM client to support the WiMAX Management Object used by the WiMAX Forum.

“Expanding our relationship with Intel from WiMAX to handhelds demonstrates the value that Red Bend’s expertise in software updating and device management brings to our customers and their product offerings,” said Yoram Salinger, CEO of Red Bend Software. “Our ability to work on any type of mobile device and with any mobile platform gives us the flexibility to create a standards-based OMA-DM solution to meet our customers’ specific requirements.”

“The Intel Atom processor is accelerating innovation in the mobile space as devices become increasingly faster and smarter,” said Pankaj Kedia, director of global ecosystem programs in Intel Corporation’s Ultra Mobility Group. “Red Bend’s device management solution will make it easier and more cost-effective to manage Intel Atom-based handhelds and smartphones.”

Intel licensed vDirect Mobile for use in its WiMAX/WiFi Link 5350, which was embedded in new laptops based on Intel® Centrino® 2 Processor Technology. For details, read the following press release: Red Bend Announces Device Management Client for Embedded Intel WiMAX Chipsets.

Red Bend at CTIA
Red Bend will be at CTIA WIRELESS 2010 at the Las Vegas Convention Center from March 23 – 25.  Company experts will be available to discuss and demonstrate the company’s products in meeting room MR-340.
Contact Red Bend to schedule a meeting.  

About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in 680 million mobile devices by eight of the top 10 handset manufacturers and leading mobile operators such as NTT Docomo and China Mobile, as well as dozens of other companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. Visit: www.redbend.com.

Media Contacts:
Red Bend Software
Kevin Flanagan (+781-856-2589 or kevin.flanagan@redbend.com)

Emerge Public Relations
Michele Moore (+1 617-729-3190 or mmoore@emergepr.com)