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MAST PartnersTo demonstrate vRapid Mobile, Red Bend has created MAST – a concept phone based on the Trolltech® Qtopia® application platform for Linux and implemented on Trolltech's Qtopia Greenphone. Several companies have joined with Red Bend to show how core applications and embedded software can be customized over the air, creating new revenue opportunities to deliver enhanced services and features to consumers:
Update the Opera mobile browser without needing to update the entire firmware image. More mobile services now depend on features supported by the browser. For example, operator portals may depend on SVG and Flash support built into the browser. vRapid Mobile enables the built-in browser to be enhanced so that operators can evolve their services independently of the handset release cycle. Deploy a customized operator-branded user interface, powered by Digital Airways' Kaleido, to existing subscribers who insert their SIM in a new mobile phone. With vRapid Mobile, operators can customize a generic handset and then promote their services via the Kaleido user interface while building brand loyalty. Add new languages dynamically and enabling dual-language messaging to a subscriber's phone using Zi's eZiText® solution for predictive text entry. Not all language databases can be supported at time of shipment. vRapid Mobile offers the flexibility to enhance language support either at point of sale or post-sale, potentially increasing text messaging volumes.
Integrate vRapid Mobile with standards-based device management servers, such as Synchronica's Device Management Server, to support provisioning software in a secure and reliable manner using the Open Mobile Alliance (OMA) Device Management protocol. MAST Use Cases >> |
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Red Bend is the leading provider of firmware over-the-air (FOTA) updating and mobile software management solutions used by the world’s leading mobile handset manufacturers to quickly and reliably deliver compact firmware updates to mobile phones already in the hands of users. |