The Industry's First Linux Mobile Phone with Software 100% Customizable Over-the-Air

Announcing MAST – a concept phone showcasing new advancements in customizing mobile software from Red Bend Software.

MAST is an abbreviation for Master Key to symbolize a new milestone in Open Access, where any software on any mobile device can be customized at any time during the device lifecycle.

Red Bend has partnered with industry-leading software companies to show how features, applications and services can be deployed and updated easily and securely over the air on consumer's handsets using Red Bend's vRapid Mobile™ solution for software component management.

vRapid Mobile provides a standards-based, cross-platform approach to updating, adding, configuring and removing individual software components over the air (SCOTA) on any feature phone, smartphone or embedded wireless device so that:

• Operators can instantly deliver new revenue-generating services to their entire subscriber base, without being constrained by the software capabilities of existing handsets or waiting for new handsets to become available
• Device manufacturers can improve the flexibility and efficiency of their software maintenance processes, and can provide consumers with the ability to personalize the core functions of their phones to match their lifestyles, and
• ISVs can dramatically reduce time-to-market for deploying new features and versions of their applications, as well as expand the addressable market for their products