Red Bend to Present 'Getting to 1 Billion Devices' at Swiss Mobile Basecamp
WALTHAM, Mass. — January 15, 2012 — Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 1 billion Red Bend-Enabled™ devices, today announced that Executive Vice President of Corporate Development and Strategy Morten Grauballe will present, “Getting to 1 Billion Devices: Real-Life Strategies for Software Developers,” at the Swiss Mobile Basecamp on January 18. Since the first Red Bend-Enabled mobile device shipped in Q4 2005, Red Bend’s software has been adopted in nearly 1,000 different device models reaching 1.4 billion consumers, making it one of the most successful software companies in the mobile industry.
Grauballe will share insight into Red Bend's success, including: defining your place in the ecosystem, the importance of product focus, how to leverage industry standards, understanding the global mobile landscape and what can be done to drive market adoption of your software product category.
Swiss Mobile Basecamp is a one-day event for Swiss companies, aspiring entrepreneurs and start-ups providing an overview of the commercial landscape and dynamics of the mobile industry. The event spans from the old world of telecoms to the new world of software.
WHO: Red Bend Software, the leader in Mobile Software Management. Red Bend’s products and solutions for Mobile Software Management and Mobile Virtualization—vRapid Mobile®, vDirect Mobile®, vLogix Mobile™ and vSense Mobile™—are trusted by more than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide to easily and efficiently manage firmware, applications and mobile devices over the air.
WHAT: “Getting to 1 Billion Devices: Real-Life Strategies for Software Developers,” presentation by Morten Grauballe, Executive Vice President of Corporate Development and Strategy, Red Bend Software.
WHERE: Swisscom BrainGym, 14 Genfergasse, 3011 Bern
WHEN: Wednesday, January 18, 2012 at 11 a.m.
About Red Bend Software
Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets — the mobile and connected devices their consumers depend on.