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Thoughts from the GENEVI® Conference – The Automotive Industry is Facing Challenges the Mobile Industry has Already Conquered

Posted: November 8, 2012

By Yoram Berholtz, Director of Market Adoption

Earlier this year, Red Bend joined the GENIVI Alliance to collaborate with automotive manufacturers and tier one suppliers about managing the growing amount of software in cars. GENIVI® is a non-profit industry alliance committed to driving the broad adoption of an In-Vehicle Infotainment (IVI) open source development platform.

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Recall? What Recall?

Posted: October 29, 2012

By Romain Saha, QNX

I think anyone with a passing knowledge of software development in automotive would agree that the infotainment systems currently under development are light years ahead of the systems that shipped only 5 years ago. The blurring of the automotive and the consumer experience is accelerating at an amazing pace. And the processing power being specified for next-gen infotainment aligns with what is expected in advanced smart phones.

It's no surprise, then, that the size of the code base and the complexity of the underlying software is growing at a similar pace. This complexity creates a maintenance challenge. On your phone, upgrades are pushed out regularly in a way that you barely notice: you get a notification of an update, push a couple buttons, and presto, you are up to date. In automotive, if we stick to the traditional methodology, this same type of upgrade would require a recall. You'd have to take your car to the dealership and they would reflash whatever needs to be updated. Expensive for the auto manufacturer and a big pain for the consumer.

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Accelerating Innovation in Next-Generation Services

Posted: October 24, 2012

By William Stofega and Stephen D. Drake, IDC

Virtualization technology is a game-changer that is accelerating innovation across the “Internet of things” – from smartphones to feature phones and from M2M devices to connected cars.

In countries such as India and China, Mobile Virtualization enables OEMs to offer feature-rich devices at an affordable price point. In mature markets, it is enabling consumers to bring their own device (BYOD) to work without the associated security risks to the enterprise network and corporate intellectual property.

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Making the Next Generation of Smart Devices “Enterprise Ready”

Posted: October 24, 2012

By Lori Sylvia, EVP Marketing

The Bring Your Own Device (BYOD) trend is prompting the entire mobile ecosystem to rethink the future of smartphones and tablets. Market demand for separate devices for work and play is weakening in favor of one smart device that can seamlessly support both. In fact, a recent survey found that 20-something workers see BYOD as their “right” versus a “privilege."

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Mobile Software Analytics FAQ

Posted: October 24, 2012


The average smartphone today contains more than 400MB of software and approximately 40 downloaded applications. Operators and OEMs are competing to deliver continuously better performance and higher quality, but they lack visibility into the consumer’s individual mobile experience. While operators have many systems for monitoring network quality, the best way to understand a consumer’s true experience is by analyzing what is happening in the device itself.

Having visibility through an Analytics client, such as Red Bend’s vSense Mobile™, helps to solve this challenge. Mobile Software Analytics is relatively new and many OEMs, operators and ISVs have questions about how the technology works and benefits all of us – including consumers.

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Software Update Solutions–The Golden Nugget for Mobile OS Survival

Posted: October 15, 2012

By Yoram Berholtz, Director of Market Adoption

The mobile industry is one of the most competitive markets on the global business landscape. Similar to the ‘survival of the fittest’ theory, to be strong in mobile is to own market share. Apple and Google dominate today’s mobile OS market share. IDC recently reported that Android and iOS powered 85% of all smartphones shipped in the second quarter of 2012, establishing a new combined high for the mobile operating systems.

Apple’s iOS changed the way smartphones operate and how people interact with their mobile devices. Being such a prevailing force with the iPhone, Apple does not look favorably on other companies entering the smartphone market. In Steve Jobs’ biography, he swore to “destroy Android” in his anger over what he saw as an outright copying of Apple’s ideas in Android phones unveiled early in 2010.

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How the Mobile Industry Can Help Make IT Heroes

Posted: August 8, 2012

By Roger Ordman, Director of Product Marketing, Red Bend Software

According to a Reuters poll taken earlier this year, one in five workers around the globe telecommute frequently and nearly 10 percent work from home every day. Right now in London, more than 1.5 million people are working from home because of the Olympic crowds and traffic. Telecommuting programs, once clouded with concerns that home workers are less productive, are here and the number of companies adopting telecommuting along with Bring Your Own Device (BYOD) initiatives is growing. Case in point: More than 13,000 BT employees never go into the office and, according to a recent BT Blog written by Lambert Hofstra, a security expert and senior principal consultant on the BT Advise Team, “the BYOD phenomenon is all around us and it benefits both end users and employers.”

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Gaining Intelligence While Respecting Consumer Privacy

Posted: July 23, 2012

By Guy Agin, Director of Strategy & Business Development, Red Bend Software

Smartphones are getting smarter, but how can service providers become more intelligent? It’s a growing challenge that Red Bend is addressing with the recent introduction of our new product, vSense Mobile™ for Mobile Software Analytics.

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New Revenues on Wheels - Monetizing Telematics

Posted: July 23, 2012

By Yoram Berholtz, Director of Market Adoption, Red Bend Software

The Telematics Detroit 2012 conference last month revealed new revenue opportunities created by the increasing amount of software in vehicles, from cars to buses and heavy machines. The automotive industry is focusing on how to provide useful information and services to drivers and passengers, while giving manufacturers a competitive advantage.

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FOTA: A Strategic Touchpoint for Brand Loyalty

Posted: July 23, 2012

By Lori Sylvia, EVP Marketing, Red Bend Software

When consumers use their smartphones, whose brand do they associate foremost with providing their mobile experience? Not long ago, it was easy to classify companies as those that manufacture phones, develop software, provide network connectivity or sell devices and services to consumers. But today, there are many examples where the manufacturer and the platform provider are one and the same, the operator uses an ODM to manufacture branded phones and the retailer offers service plans.

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The Hidden Strategy to Tablet Loyalty

Posted: July 23, 2012

By Roger Ordman, Director of Product Marketing, Red Bend Software

Tablets are a playground for innovation for manufacturers and software developers, and the latest tablet launches are showcasing breakthrough improvements to the mobile computing user experience. As a result, analysts are forecasting significant growth. IDC just increased its media tablet forecast, stating that compelling new products and lower price points will drive stronger shipment growth through 2016 to reach 222.1 million units.

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How Would You Design the Next Great Smartphone?

Posted: June 27, 2012

By Roger Ordman, Director of Product Marketing, Red Bend Software

For the first 20 years of mobile, hardware design and functionality drove innovation. Iconic devices such as the Motorola StarTAC, Nokia N80, SEMC P800 and the Motorola RAZR wowed us with their innovative designs, from the form factor to the antenna to battery management and connectivity such as IR, BT, GPS, Wi-Fi and more.

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The Mobile Enterprise Goes Mainstream

Posted: May 3, 2012

By Roger Ordman, Director of Product Marketing, Red Bend Software

At Mobile World Congress 2012, it was clearer than ever that the mobile worlds of consumer and enterprise are converging. The Red Bend-Enabled™ Samsung Galaxy Note 10.1”, which can recognize handwriting with the accompanying S-Pen, was a huge hit at MWC12. The S-Pen differentiates the Galaxy Note 10.1” from competing tablets such as the Apple iPad and blurs the line between tablet and smartphone.

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Cars Getting Smarter

Posted: May 3, 2012

By Yoram Berholtz, Director of Market Adoption, Red Bend Software

This year was my second time at the Geneva Auto Show, giving me a better perspective about the automotive industry and its direction. The WOW effect as you step into the first hall is unlike any telecom event. Even compared to last year’s show, this year’s variety of cars, from all colors, sizes and shapes, was more spectacular than any quad-core mobile device.

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Mobile Virtualization Beyond BYOD

Posted: May 3, 2012

By Will Stofega, Program Director, Mobile Device Technology and Trends, IDC

The Bring-Your-Own-Device (BYOD) trend has received much industry attention as the top use case for Mobile Virtualization. After all, it’s pretty compelling to offer enterprises the ability to create and manage different personas for work and life on handsets, tablets and other devices. With virtualization, each persona uses its own operating system isolated within different domains (virtual machines) on the device. That way, IT departments can establish a secure enterprise domain on employees’ personal mobile phones, where corporate applications and data can execute securely.

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NTT DOCOMO Remote Lock Service Provides Enterprises and Consumers Increased Peace of Mind

Posted: May 3, 2012

By Lori Sylvia, EVP Marketing, Red Bend Software

With the tremendous power of smartphones, and the increasing amount of information that can be stored on them, lost and stolen devices have become one of the biggest threats to consumer privacy and to Enterprise security. Think about it. A lost smartphone isn't just an inconvenience, it opens the door to email accounts, banking apps or any saved site or app linked to a credit card. That's why NTT DOCOMO partnered with Red Bend to create a solution.

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Panasonic Makes Android Tablets Enterprise-Ready with Red Bend MSM

Posted: February 17, 2012

By Lori Sylvia, EVP Marketing, Red Bend Software

Enterprise adoption of tablets will make up almost 40% of all tablet sales by 2014,
according to Morgan Stanley. Our customer Panasonic is responding to this huge demand with its new Android-powered Toughpad™ tablet. Now, Panasonic is using Red Bend to enable secure management of Enterprise applications over the air.

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Continuously Better in 2012

Posted: February 15, 2012

By Yoram Salinger, CEO, Red Bend Software

If I had to describe the state of the mobile industry globally in 2011, it would be with one word: “rollercoaster.” But for Red Bend, I’d use three words: “staying on top.”

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Why China Demands MSM

Posted: February 15, 2012

By Danny Wang, China Country Manager, Red Bend Software

The sheer number of mobile subscribers in China is exploding and expected to cross the one billion mark early this year. Even greater expansion is underway, as the rural market is still largely untouched.

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TI Gets Enterprise-Ready with Mobile Virtualization

Posted: February 15, 2012

By Fred Cohen, Director, OMAP Platform Ecosystem, TI

At CES, Texas Instruments Incorporated (TI) showcased new applications that demonstrate how our smart multicore OMAP™ platform-based mobile devices can become a trusted gateway to demanding enterprise applications. The platform's unique architecture now enables mobile users to conduct critical business functions, such as video conferencing, in a smarter, faster and more efficient way, through the convenience of their favorite mobile device.

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Could Frequent Software Updates Become a Nuisance? There’s a Solution.

Posted: December 14, 2011

By Lori Sylvia, EVP Marketing, Red Bend Software

FOTA is finally happening all around us. Every day millions of consumer electronic devices worldwide receive software updates delivered over the air. During a two-year period, a typical smartphone in the U.S. receives several firmware updates, not to mention countless updates to all those downloaded apps.

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Sprint Leads in U.S. FOTA Adoption

Posted: December 14, 2011

By Yoram Berholtz, Director of Market Adoption, Red Bend Software

Red Bend has published its second report that examines Firmware Over-the-Air (FOTA) adoption, this time focusing on FOTA usage in the U.S. The report is available for download here.

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New vDirect Mobile Debuts; Easier Than Ever

Posted: December 14, 2011

By Jonas Martinsson, Product Manager, and Roger Ordman, Direct of Product Marketing, Red Bend Software

As much as developers like a challenge, tools and products that handle much of the integration and deliver best practices out of the box are welcomed by even the most savvy engineers.

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ARM Continues Commitment to Mobile Virtualization with New Cortex-A7 and big.LITTLE Processing

Posted: October 21, 2011

By Lori Sylvia, EVP Marketing, Red Bend Software

On October 19, ARM announced its newest processor, the Cortex-A7, along with its new big.LITTLE processing technology. I had the pleasure of attending the ARM launch event in San Francisco, while my colleague, Richard Kinder, attended the London event.

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Angry Birds Hatch Angrier Enterprises

Posted: September 27, 2011

By Roger Ordman, Director of Product Marketing, Red Bend Software

Did you know that more than 120 million consumers are active monthly players of Angry Birds? If you are one of these frequent “flyers” and you opt to share your high scores with the app developer, then you are opting to share your contacts, as well.

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Mobile Software Analytics: Essential Technology for the New Mobile Era

Posted: September 27, 2011

By Guy Agin, Director of Strategy & Business Development, Red Bend Software

We live in a time when we are starting to use our personal communication device—our smartphone—in much the same way we use our personal computer. We consume multimedia, browse the Web, send and receive e-mail, and manage our social networks. We install many additional applications from a variety of sources. Making phone calls is now but one of many uses, in some cases not even the primary use, of smartphones. That's because smartphones are, in fact, super-powerful, multipurpose mobile computers. However, unlike PCs, mobile phones are managed devices.

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IDC on FOTA in Automotive: No Test Drive Needed

Posted: September 27, 2011

By Joe Barkai, Research VP, Product Lifecycle Strategies, IDC Manufacturing Insights

I recently completed a white paper, sponsored by Red Bend Software, which discusses the benefits the automotive industry can achieve by using firmware over-the-air (FOTA) update technology. As I researched the market situation and considerations for manufacturers, it was clear that FOTA can help the industry accelerate software updates for vehicles in the field to quickly manage inevitable software defects and improve the driver experience. Click the icon to download the full report.

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Apple, LG Jump on the FOTA Train — Who's Next?

Posted: September 27, 2011

By Morten Grauballe, EVP, Products & Strategy, Red Bend Software

This has been a big year for FOTA adoption by mobile industry leaders. First, Apple said it will use FOTA for iOS 5 updates, which is a big change of strategy for a company that has always required consumers to use a cable on a Mac or PC to get updates via iTunes. Apple’s embrace of FOTA was a hot topic in the media; GigaOM published our article on this paradigm shift. Then LG jumped on the FOTA train by announcing a new remote customer-care service.

As we wait for Apples's new OS—and the iPhone 5—to launch and the debut of LG's new remote offering, it will be interesting to see whether the services will meet all five criteria of a good FOTA implementation:

  • Save bandwidth
  • Save time
  • Add convenience
  • Improve reliability
  • Increase consumer satisfaction

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What's a Hypervisor? Mobile Virtualization Terms & Definitions

Posted: September 27, 2011

With the increasing interest in and awareness of Mobile Virtualization sotware, here are some important terms you’ll be hearing frequently.

Hypervisor or Virtual Machine Monitor (VMM): The name for hardware virtualization software components that allow sharing a given hardware platform among several “virtual machines” each able to run a complete operating system. Red Bend’s Mobile Virtualization product includes a Type 1 hypervisor (runs directly on the "bare metal" for strongest security) and provides a pre-integrated system software solution including, in particular, a virtualized Android environment.

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Would You Like Some FOTA with Your Coffee?

Posted: August 31, 2011

By Roger Ordman, Director of Product Marketing, Red Bend Software

Inside the mind of Joe Smartphone User, 2:47 p.m. today:

“What’s this text from my mobile service provider? Big news! There’s an update available for my phone. Do I even want to look at this? Oh well, I’ll be standing in this coffee line for at least the next hour, so I may as well kill some time and check it out.

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Setting the Standard for Mobile Virtualization

Posted: August 19, 2011

By Jonas Martinsson, Product Manager, Red Bend Software

Mobile virtualization will have a significant impact on how we use mobile phones in the very near future. By applying the same virtualization technology that redefined the cloud server market to the mobile market, interesting new use cases emerge, including:

  • Provisioning of enterprise apps and data on a private phone with separate characteristics and secure separation between the personal and business domains
  • Manufacturing of sub-$100 Android devices with one single-core processor for both the modem stack and the operating system
  • Aggregation of computerized automotive systems, such as in-vehicle infotainment systems, to create a manageable platform for connected cars.

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Using Standards to Drive Innovation

Posted: July 19, 2011

By Jonas Martinsson, Product Manager, Red Bend Software

In the movie The Graduate, a businessman gives Dustin Hoffman’s title character a single word of career advice: “Plastics.” If the movie were remade today, and the man giving the advice worked in the mobile industry, his one word of advice would be “Standards.”

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FOTA Background Updating in Action

Posted: July 19, 2011

 

Updates on mobile phones and connected devices are fast, efficient and secure. Updating your phone over the air while you talk, text, surf the Web, or listen to music - without interruption - is even better. We call this Background Updating.

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Hypervisors, Not Hype: IDC Says Mobile Virtualization Benefits Entire Ecosystem

Posted: July 19, 2011

By Stacy Crook, Senior Analyst, Mobile Enterprise Software Research, IDC

There’s growing buzz about mobile device virtualization throughout all segments of the mobile industry, and for good reason.

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Fill the Tank, Check the Oil and Update the Software

Posted: July 19, 2011

By Andy Gryc, Product Marketing, QNX Software Systems

When QNX Software Systems first started working with Red Bend in 2006, the bestselling vehicle in the U.S. was the Ford F-Series truck and smartphone shipments worldwide reached 64.1 million units, up 63 percent from the previous year.

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The Rx for Updating In-vehicle Software

Posted: June 21, 2011

By Lori Sylvia, EVP Marketing, Red Bend Software

“Do you suffer from range anxiety?”

It sounds like the opening of a drug commercial on TV, but actually if you own an electric vehicle (EV), you may already be afflicted. If you’ve never heard the term before, range anxiety is the fear of EV owners that their car may not have enough charge to get to where they’re going and back. There’s even a Wikipedia entry for it!

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Focusing on the Working Consumer

Posted: June 5, 2011

By Roger Ordman, Director of Product Marketing, Red Bend Software

There’s been a lot of talk about smartphones heralding the end of the voice-only phone era and tablets being “post-PC devices,” at least according to Steve Jobs. These discussions primarily address the physical form factor and the functionality aspects of mobile devices. An insightful paper by Tony Cripps of Ovum (“A PC or not a PC? That is the iPad question,” March 2011) suggests that this change in the mobile computing landscape is down to the battle of the traditional OSes and lite OSes. He states that the reason for the lite OSes is the constraints of the newly connected devices, including a reliance on ARM’s RISC-based chip design.

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Time to Turn Over a New Leaf

Posted: May 28, 2011

By Yoram Berholtz, Director of Market Adoption, Red Bend Software

A recent blog about updating the software on a new Nissan Leaf all-electric car caught my eye. A blogger for AllCarsElectric.com received a recall notice and brought his car to the dealer to have its OS updated. So far, so good. Except that the update process took four hours! Even when another colleague brought her Leaf to the dealer for the same update, which was done much more quickly, it was still wasted time for the dealer and the driver.

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The Life and Death of Symbian: Will Android Meet the Same Fate?

Posted: April 20, 2011

By Morten Grauballe, EVP Products and Strategy, Red Bend Software

Much has been written about Nokia’s decision to move away from Symbian and toward Windows Phone. Most have focused on “What went wrong?” and “How could this happen?” These are the obvious questions for anyone who has worked with Nokia during its 10-year reign at the top of the mobile market.

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A Q&A with Red Bend's Founder

Posted: April 20, 2011


Red Bend’s Mobile Software Management products have been deployed in more than 1 billion mobile devices. Having achieved that milestone, the following Q&A with Sharon Peleg, Red Bend’s founder and CTO, gives us a peek into the company’s birth.

Q: What were you trying to accomplish as you developed the technology on which Red Bend’s products are based?

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Understanding Mobile Virtualization: What, Why and What’s Next

Posted: April 20, 2011

By Michel Gien, EVP and GM, Mobile Virtualization, Red Bend Software

Virtualization technology has been around for decades in desktops and servers. Thanks to the explosion and improved processing power of smartphones — and a few innovative techniques — it’s now arrived in the mobile market. In fact, Mobile Virtualization is forecast to be one of the hottest growth areas for the mobile industry. Research firm Gartner predicted in 2008 that “By 2012, more than 50 percent of new smartphones shipped will be virtualized.”

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IBM + Red Bend = Smarter Services for Connected Mobile Devices

Posted: April 20, 2011

By Steven Teitzel, Global Solution Executive, IBM Global Telecommunications Industry

By 2014, consumers will purchase three times as many smartphones, tablets and connected consumer electronic devices — 1.2 billion — up from about 400 million today, according to IDC. What an enormous challenge for mobile operators. Virtually everything they do needs to scale up, quickly and efficiently. And not just network capacity. Management systems and business processes must be prepared for the next generation of intelligent, more powerful and “anywhere” connected mobile devices.

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My Computer Seats 6… and Gets 30 Miles to the Gallon

Posted: March 18, 2011

By Yoram Berholtz, Director of Market Adoption, Red Bend Software

Recently, I had the opportunity to speak at the Fully Networked Car Workshop that was part of the Geneva International Motor Show. As I walked around the huge exhibition, I realized that concept of the car becoming a four-wheel computer is finally reality.

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Windows Phone (Doesn’t) Update

Posted: February 24, 2011

By Lori Sylvia, EVP Marketing, Red Bend Software

When the blogosphere started reporting problems yesterday with Microsoft’s Windows Phone software update, it didn’t take long for the mainstream media, including the BBC, to jump on the story.

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1 Billion Reasons for Red Bend’s Success

Posted: February 10, 2011

By Yoram Salinger, CEO, Red Bend Software

2010 was another year of change in the dynamic mobile industry. While shipment volumes increased, market share was spread among more players vying to become a central part of consumers’ connected lives.

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What’s SMART about the New Netphone™

Posted: February 10, 2011

By Lori Sylvia, EVP Marketing, Red Bend Software

There are hundreds of smartphone models with Red Bend’s software inside, but none quite like the SMART Netphone™. It’s a groundbreaking handset, announced February 7, that every service provider should pay attention to if they’re interested in controlling the software assets that drive their services revenue, and who isn’t?

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Two into One: A Safe Environment for Mobile Openness

Posted: February 7, 2011

By David Wood, Accenture Embedded Software Services

It’s no real surprise that two powerful trends in mobile software are on a major collision course: 1) users of mobile devices want more control over these devices, and 2) corporations also want more control over these devices.

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SCOMO Is Here and Now

Posted: February 3, 2011

By Roger Ordman, Director of Product Marketing, Red Bend Software

It’s a wonder to me that the mobile network operators who have been making our cellular connected world possible for the past 15 years don’t seem to be able to build on their position of strength to become a driving force in the world of mobile entertainment. The power of network operators in the mobile ecosystem stems from their established commercial (read: billing) relationships with consumers (read: subscribers) and from their own economies of scale. Operators such as AT&T (80 million+ subscribers), China Mobile (450 million+), NTT DOCOMO (50 million+), Smart Communications (44 million+), Telefónica (280 million+), Verizon Wireless (90 million+) and Vodafone Global (300 million+) have the purchasing power to define devices and strategies throughout the ecosystem.

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Mobile Device Updates Should Occur Silently, in the Background - Like PCs

Posted: January 24, 2011

By Ilana Bogomolny, Senior Product Manager, Red Bend Software

In the PC world today, automated software updates – the software programs that automatically check for available updates, download and apply them – are routine. Moreover, many of those programs, especially the web browsers, are performing those updates silently and in the background without requiring user intervention.; Granted, you usually need to adjust some settings to accept those silent updates, but with so many different applications being used on a daily basis, it is a relief to have those applications running the latest and greatest version without any effort on our part. Even when I want to know about those updates (as I do with Windows updates and Adobe Acrobat), I usually end up accepting them anyway.

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Where Apple Lags - Four Ways to Improve the iPhone’s Software Update Experience

Posted: December 3, 2010

By Morten Grauballe, EVP Products & Strategy, Red Bend Software

There is little argument that Apple has revolutionized the wireless industry. The iPhone and App Store have turned the industry on its head. Yet despite Apple’s achievements, there are still important areas where its technology lags. Here are four improvements Apple should make:

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Should SCOTA Supersede FOTA?

Posted: December 1, 2010

By Ilana Bogomolny, Senior Product Manager, Red Bend Software

FOTA – Updating of Firmware Over the Air – is a successful mobile technology that is routinely used in millions of mobile phones and devices to introduce new features and provide performance improvements. In comparison, SCOTA – managing Software Components Over the Air – is a relative newcomer. SCOTA, however, has already become a common feature in operators’ requirements and device specifications, with early adopters among some of the leading device manufacturers.

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Are we on the eve of distraction?

Posted: November 29, 2010

By Yair Noam, System Architect, Red Bend Software

Stepped into the Microsoft booth at MWC the other day to watch the demo of Windows phone 7. I tell you, the device certainly looks good and the new user experience concept is cool. Although I didn't actually get to hold a real device in my hands. I had to settle for a huge touch-screen with a canned demo which failed to tell me how the screen would look on a real (smaller) device.

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Will Mobile Operators Face a Capacity Crunch Soon?

Posted: October 17, 2010

By Richard Kinder, VP of Technology & New Business EMEA, Red Bend Software

Mobile data has finally arrived. After years of hype, the volume of data on mobile networks is reported to have surpassed that of voice traffic. Whilst the majority of this traffic is driven by people with mobile broadband subscriptions, undoubtedly the new breed of data-intensive mobile devices contributes significantly to this rapid growth. This bandwidth consumption is stressing the edge of the network and backhaul, resulting in a potential field day for providers of optical and microwave infrastructure. I could successfully argue that the capacity crunch is already upon us.

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Software Inventory - The Key to Personalized Mobile Services

Posted: June 2, 2010

By Roger Ordman, Director of Product Marketing, Red Bend Software

Who will be your mobile service provider in the future? Several companies are vying to become the service provider of choice in order to build a long-term relationship with consumers.

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Customer Spotlight - Qualcomm and Red Bend Collaborate on Brew MP

Posted: June 2, 2010

By Roger Wilson, Director of Sales, North America, Red Bend Software

One mobile device operating systems is not the same as the next. It takes vision and great technical expertise to develop a mobile device OS that delivers relevant and cutting-edge capabilities which benefit device manufacturers, service providers and, most importantly, consumers.

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4G - A View of WiMAX and LTE and What They Mean for MSM

Posted: June 2, 2010

By Richard Kinder, VP of Technology and New Business EMEA, Red Bend Software

At recent mobile industry shows such as Mobile World Congress and CTIA, a great deal of attention was focused on the future of 4G. Within 4G, two competing technologies—WiMAX and LTE—battle for consumer adoption. Both WiMAX and LTE represent an important shift for the market as 4G technology is all about truly enabling the next evolution in computing—mobility. In this new world, efficient Mobile Software Management (MSM) solutions—the ability to manage software, applications and devices over the air—are extremely relevant, as I will explain.

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2009 Reflections and 2010 Outlook

Posted: February 7, 2010

By Yoram Salinger, CEO, Red Bend Software

The 2009 global economic climate was terrible. Handset shipments saw a decline and manufacturers and operators struggled to maintain market share. How did Red Bend fare amid the rollercoaster? Simply put, despite market challenges, 2009 was an extremely good year for us. Our customer momentum, market expansion and financials were stronger than ever. We renewed and expanded key contracts and added many new customers, including Borqs, Fujitsu and Sagem Communications.

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The ROI of MSM: Enhancing the Consumer Experience and Mobile Revenues

Posted: February 7, 2010

By Guy Agin, Director of Strategy & Business Development, Red Bend Software

The mobile industry is increasingly recognizing Mobile Software Management (MSM) as vital for enabling the next generation of mobile services. One reason is because the business case is so compelling.

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When GAAP and MSM Intersect: Business Catches up to Demand for Software Updating

Posted: November 30, 2009

By Lori Sylvia, EVP Marketing, Red Bend Software

We envision a world where software updates occur every second of the day, improving the mobile user experience while generating additional value for mobile providers. The technology is here today to enable this vision, with OMA DM servers adopted widely by tier-1 and tier-2 operators globally and with about half of handsets already supporting over-the-air software updating.

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Red Bend Enables China Mobile to Manage Android Devices

Posted: November 30, 2009

By Seger (Gang) Shen
Sales Director for China, Red Bend Software

3G has arrived in China, and with it has come a wave of innovative handsets. To drive usage of its new 3G service, China Mobile has developed an exciting new Android-based software platform called the OPhone OS (Open Mobile Phone Operating System). The OPhone OS has been developed by Borqs for China Mobile and is quickly expanding to Japan and other regions. OPhone smartphones are designed to compete with Apple’s iPhone, which is being offered by China Unicom.

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Device Management Is Essential for Managing a Range of Wirelessly Connected Devices

Posted: November 30, 2009

By Yoram Berholtz
Senior Product Manager, Red Bend Software

The demand for constant connectivity is at an all-time high. Consumers want mobile phones that work wherever they are and whenever they need them–at home, in the office, on the road and across geographies. These demands create a big challenge for mobile operators, which want to manage all the devices in their network in a unified way, regardless of the type of device or software platform. As a result, operators globally are harnessing the Open Mobile Alliance Device Management (OMA DM) standard to meet the demands of this increasingly diverse environment and ensure a consistent and satisfying mobile user experience.

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Rise of the Machines in Europe

Posted: November 30, 2009

By Calogero (Lillo) Licata
Director of Technology and New Business for Europe, Red Bend Software

The machine-to-machine (M2M) market is a fast-growing area in the wireless sector. M2M applications can be found in a range of industries and used in a number of ways, including automotive telematics and transportation, environmental and energy control, physical surveillance and security, retail vending and even remote patient monitoring.

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Striking the Right Balance with Open Source Platforms

Posted: November 29, 2009

By Richard Kinder
VP of Technology and New Business for Europe, Red Bend Software

Red Bend recently exhibited at Symbian Exchange and Exposition 2009 in London. As expected, attendance was down this year given the economic situation, but likely also in part from the fading excitement surrounding the establishment of the Symbian Foundation, which was big news at last year’s event. In many areas, the Symbian Foundation is ahead of the schedule they set themselves. For example, its kernel has been released under the Eclipse Public License. One should not underestimate the amount of work that has gone into an achievement such as this. As with any “new” platform, a major proof point is the availability of devices running on it. Once this happens, I am sure that there will be renewed enthusiasm for the show, but by then, who knows how far the iPhone, Blackberry and Android devices will have evolved.

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Apple Is Making Software Updates Expected

Posted: September 25, 2009

By Lori Sylvia
EVP, Marketing, Red Bend Software

On my recent return trip from Red Bend's Beijing office, I picked up the International Edition of The Wall Street Journal. The newspaper had a cover story titled “Jobs Retakes Center Stage at Apple Event.” I noticed something very interesting. On the second page of the article, there was a sidebar called “Nice Little Things Stand Out Among Nifty New Features.” It discusses the free iPhone version 3.1 software upgrade and the feature improvements it includes.

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MSM Will Enable the Next Wave of Innovation in Japan and Worldwide

Posted: August 19, 2009

By Kazuhiro Abe
President, Red Bend Software Japan

Mobile phones in the Japanese market possess some of the most advanced features and capabilities of any in the world. Japan is known for its innovation, such as handset-based Internet services with "i-mode" and updating software over the air using FOTA. Examining the market in Japan is like seeing the future of the global mobile industry.

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Making Distributed Software Development Deliver a Personalized User Experience

Posted: August 19, 2009

By Morten Grauballe
EVP of Products, Red Bend Software

The open source movement represents many things mixed together. As a philosophy it’s about like minds joining forces and collaborating to make better software. As a development process, it means that instead of creating binaries, you make the code available in open source, leveraging the globalization of software development talent. As a business strategy, it implies reduced capital expenditure and improved bill of materials (BOM).

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Enabling WiMAX Success with Standards-Based Device Management

Posted: August 19, 2009

By Lori Sylvia
EVP of Marketing, Red Bend Software

The increasing demand for mobile-enabled laptops, PC cards, modems and other wireless end user devices is helping to fuel WiMAX growth globally. Yet the potential for growth hinges on the ability of WiMAX operators and device makers to provide and maintain the quality of service and user experience Internet consumers expect.

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MSM Is Key to the Success of the ‘Mobile Experience Service Provider’

Posted: August 17, 2009

By Roger Ordman
Director of Product Management, Red Bend Software

On a recent business trip to Korea, I had a free afternoon and decided to experience some of the sights. I found myself walking down the side of a mountain from the Seokguram Grotto to the Bulguksa Temple. It was a sunny and peaceful afternoon, and I thought: “Wow, this is what life is all about!”

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Independence Is Coming to the Mobile Industry

Posted: July 3, 2009

By Lori Sylvia
EVP, Marketing, Red Bend Software

Summer is almost over, but I have been thinking lately about Will Smith’s blockbuster movie from the summer of 1996 - remember Independence Day? In the mobile industry, our own version of this movie is playing out before our eyes. I’m referring to the independence of software from hardware.

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Moving Forward in Advanced FOTA Features With Revertible Updates

Posted: June 25, 2009

By Ilana Bogomolny
Senior Product Manager, Red Bend Software

Red Bend continues to pioneer new advances in managing mobile software over-the-air (OTA). In my last blog, I discussed background updates. This feature lets manufacturers and operators perform firmware updates while the consumer’s phone is online and fully operational, so that consumers have a working phone--from browsing the Web to making phone calls--a feature that is especially valuable during an emergency.

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What's Next in Mobile Software Management

Posted: April 20, 2009

By Lori Sylvia
EVP, Marketing, Red Bend Software

This week we took a bold step. We combined our vCurrent® Mobile and vRapid Mobile™ products together into a single solution for mobile software management (MSM).

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3G Drives China Operators to Adopt DM and FOTA

Posted: April 20, 2009

By Danny Wang
Country Manager, Greater China, Red Bend Software

For the last several years China has been a vibrant center of innovation and activity in the mobile industry. China remains the largest mobile phone market in the world with 657 million subscribers. Greater China is also the manufacturing center for many of the mobile devices shipped worldwide.

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Nifty Way to Get an Upgrade

Posted: March 23, 2009

By Yair Noam
System Architect, Red Bend Software

("Nifty Way to Get an Upgrade" is inspired by the original lyrics and music from Paul Simon's "50 Ways to Leave Your Lover")

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Reflecting on Mobile World Congress 2009

Posted: March 13, 2009

Below are some highlights from Red Bend Software members who participated in the four-day Mobile World Congress 2009 event in Barcelona.

Lori Sylvia, EVP of Marketing, and Morten Grauballe, EVP of MSM Platforms
App stores created a lot of noise at Mobile World Congress. Every OEM and platform provider is getting into the app store game. But the pundits are debating the wrong points. It’s not whether app stores should be closed systems from the OEMs or run by operators for the mass market. It’s not which runtime environment should win, in order help developers reduce costs and gain scale. We’ve learned by now that the mobile industry is not one size fits all, not one business model fits all. I think this highly competitive market over the next three years at least will continue to see all of the above: platform-specific app stores, OEM closed systems, operator branded storefronts and myriad development environments.

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Reflections on 2008; Anticipation of “the Day After”

Posted: January 5, 2009

By Yoram Salinger
CEO, Red Bend Software

Reflecting on 2008, unquestionably the state of the world economy had a significant impact on the mobile ecosystem. As such, mobile technology companies, especially handset manufacturers, are changing the way they conduct business. They will be cautious in the first half of 2009, reducing spending, controlling operations, and preparing to react as the economic crisis continues. They will cut the expectations of phone shipments to the market, as they did in 2008.

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SCOMO Goes Beyond FOTA and Focuses on Managing Individual Software Components

Posted: December 2, 2008

By Elad Ganot
Director of Standards and Alliances, Red Bend Software

Last month I enthusiastically purchased an advanced home entertainment system. I paid a lot of money to enjoy its high sound and picture quality, which were enabled by the cutting-edge technology that’s available in today’s market. It took me about seven years to upgrade my system even though I am a gadget fan and have a technical background. My new system is composed of an HDTV, an advanced receiver (which includes an image enhancer), a media streamer and a DVD player. You might wonder why isn’t Blu-ray part of my system—especially if I want to enjoy high definition movies. The DVD won’t help me so much as it cannot store the capacity required for HD quality. Well, as you may know, there is still doubt on whether Blu-ray will indeed become the next mainstream format for movies, so I’ve decided to wait and see. I can always upgrade separately my existing DVD to a Blu-ray (or whatever other format wins the market). Upgrading my DVD will not force me to upgrade the whole system because it is a stand-alone part with well-defined interfaces to the rest of the system. This makes it a “component.” When the time comes, I will receive an email telling me about this cool new device and for the right price I would click the “buy it now” button, and a delivery package will be on its way to my home.

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Background Updating Comes to the Foreground

Posted: September 25, 2008

By Ilana Bogomolny
Senior Product Manager, Red Bend Software

Whether we’re using a PC or a Mac, we all receive those popup windows alerting us that a software update is available. We don’t think twice about those popups because they’re common practice today in the world of computers. We know we must execute those updates in order to keep our machines healthy. The updating process is exceptionally simple. We activate the update and continue using our email or other applications, letting the update perform in the background. But we know that the more applications we are running, the slower the software updates will take to install. Periodically, we may check the progress bar and see how much time there is left to the update. Once the update is completed, we may be asked to reboot our system. All very simple!

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Linux, Calligraphy, and a serious case of Déjà Vu

Posted: June 11, 2008

By Morten Grauballe
EVP of Platforms and Ecosystem, Red Bend Software

When I lived in Japan in the late 1980s, I had a very enjoyable flirtation with calligraphy. Although I never got beyond the early lessons of drawing bamboo, I did learn the basic Zen principle of “form is void and void is form.” It basically brings forward the simple notion that objects are defined by the space between them and that space is defined by the objects around them. This notion is brought to its forefront in the “Enso,” or Zen circle. The Enso itself is a universal symbol of wholeness and completion, and the cyclical nature of existence.

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305 Million Mobile Phones, 29 Licensees and $10 Million in Funding to Fuel What’s Next

Posted: May 22, 2008

By Yoram Salinger
CEO, Red Bend Software

There are many exciting developments happening here at Red Bend.

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“Pizza or cell phones?” – Observations from CTIA Wireless 2008

Posted: April 9, 2008

By Lori Sylvia
VP, Corporate Marketing, Red Bend Software

“Pizza or cell phones?” asked the taxi driver, when I stated that my destination was the Las Vegas Convention Center. To her, the fare was the same, but my answer would direct her taxi to one of two shows taking place at the Convention Center last week. Perhaps I should have said “pizza”…

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Apple Changes the Rules (again)…

Posted: January 18, 2008

By Richard Kinder
VP, Technology, Red Bend Software

Another day, another business model innovation from Apple. Having shaken up the mobile world with a reported strategy of taking a cut of ARPU generated by iPhone users, Apple is now monetizing its software assets in other device types.

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The inner secrets of the 100 million unit club

Posted: December 21, 2007

By Morten Grauballe
EVP, Marketing, Red Bend Software

2007 became the year when mainstream Silicon Valley decided to attack the mobile phone market head-on. With over 1 billion mobile phones shipped every year and the market moving towards 3 billion mobile subscribers, you can understand why.

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Software on the Edge: MSM Reaches New Frontiers

Posted: November 26, 2007

By Yoram Salinger, CEO, Red Bend Software

Having experienced the benefits of MSM for mobile phones, operators are beginning to require software management for all edge devices in the network. Mobile broadband PC cards are some the latest devices to benefit from FOTA and OMA-DM capability. With MSM, operators can provision settings over-the-air, reduce customer support costs and keep consumers satisfied with their mobile services—whether they are talking on their mobile phones or video conferencing from their PCs.

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Best Practices in Creating Firmware for Over-the-Air Update Deployment

Posted: November 26, 2007

By Ilana Bogomolny, Senior Product Manager, Red Bend Software

In the mobile phone market, increasing numbers of devices now support FOTA—Firmware Over-the-Air (FOTA) updating. FOTA is the most cost-effective way to maintain the device firmware and to provide new features remotely. It is already common practice for operators in Japan and the US, and is gaining momentum with OEMs and operators in Europe.

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Mobile Software Management everywhere around the world

Posted: October 31, 2007

By Morten Grauballe, EVP Marketing, Red Bend Software

Reflecting back on the last three weeks, I had a slightly scary flashback to the 1985 remake of “Dancing in the streets” by David Bowie and Mick Jagger. While we did not quite make it to Tokyo, South America, Australia, France, Germany, UK and Africa, Red Bed has been “dancing” in the aisle of three different conferences on three different continents:

  • Mobile Device Management Americas in Rio
  • The Symbian Smartphone Show in London
  • CTIA Wireless I.T. & Entertainment in San Francisco

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Improving the Management of Mobile Software

Posted: September 18, 2007

By John Purcell, Director of Terminals and Platforms, Red Bend Software

There’s a lot of discussion these days about how to improve the management of mobile software. Handset manufacturers are rethinking their architectures, analyzing modularized platforms and examining techniques such as storing programs in a User File System. Their goal is to gain greater access and control over individual software components after the phone has shipped, so that new core applications can be changed, services can be added and features can be customized.

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The “Short Blanket” Effect – Engineering Challenges in Implementing FOTA

Posted: September 10, 2007

By Sharon Peleg, Founder and CTO, Red Bend Software

Updating mobile firmware is not a simple task. Some have compared it to updating software on a PC, but there are in fact many engineering challenges that make updating mobile firmware much more difficult. While the generator running on a PC in the office can practically enjoy no resource limitations, the design of the update process on mobile devices must take into account the lack of any auxiliary data, lack of extra storage to be used as temporary buffers, lack of RAM in some cases and a much weaker CPU. Ineffective approaches could easily lead to conflicts between the various resources, and result in the “short blanket” effect – if you pull it from one side, the other side is left uncovered.

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Standards Acceleration Is Sign of Growing Market Adoption for Device Management

Posted: August 29, 2007

By Elad Granot, Director of Standards and Alliances, Red Bend Software

Standards play a critical role in emerging technologies in their path towards technical maturity and in their quest for widespread market adoption. Recently I have been reviewing the OMA Device Management enablers with a focus on how the older deliverables of the OMA-DM Working Group differ from the upcoming deliverables being worked today. When examining the evolution of OMA DM papers and working procedures over the past years, I have noticed several positive signs in the development of device management enablers which show the growing market adoption of over-the-air software update services.

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FOTA Takes Off on User Blogs

Posted: July 5, 2007

By Morten Grauballe, EVP Marketing, Red Bend Software

Following the uptake of FOTA on the various blog sites gives good insight into what mobile consumers (although probably sophisticated consumers) are looking for. Studying the various blogs, the key questions seem to be:

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Observations on the MDM Europe Conference: SwissCom unleashes the power of FOTA with an innovative business model

Posted: June 29, 2007

By Morten Grauballe, EVP Marketing, Red Bend Software

 

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A New Paradigm for FOTA

Posted: June 27, 2007

By Yoram Salinger, CEO, Red Bend Software

Version 5 of vCurrent© Mobile continues the record of innovation from Red Bend, and marks a major leap forward in FOTA technology.

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Driving Up Usage of FOTA

Posted: June 25, 2007

By Morten Grauballe, EVP Marketing, Red Bend Software

Proactively-promoted and customer-targeted FOTA updates can drive 35% of consumers to update the software on their mobile phones. With over 100 million vCurrent Mobile FOTA clients in the market, Red Bend is sharing its experience in how manufacturers and operators can drive up consumer acceptance of FOTA and ensure customer loyalty through refreshed software.

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