Go Far. Your Way.

As the leader in Mobile Software Management (MSM), Red Bend enables its customers and partners to independently manage their software assets on mobile devices. Each stakeholder in the mobile value chain can pursue its path to success by using Red Bend's MSM solutions: vRapid Mobile FOTA™ for firmware updates, vRapid Mobile SCOTA™ for application management and software customization and vDirect Mobile™ for device management.

Because MSM promises new opportunities for the mobile ecosystem to increase revenue, create brand loyalty and improve the mobile user experience, Red Bend can help you "Go Far. Your Way."

OEMs/Platform Providers: Manage your mobile software regardless of the type of device, platform or architecture, providing you the means to improve brand loyalty through support for new, innovative and consumer-demanded Internet services and applications after the devices ship.

Operators: Deploy your new service regardless of the mobile phone model and its pre-existing capabilities, enabling you to create new revenue opportunities in services and applications and to improve consumer satisfaction without having to rely on the release cycles of device OEMs, ISVs and standards bodies.

ISVs: Launch your application without waiting for device release schedules, giving you the ability to manage applications on mobile devices independent of hardware maintenance release schedules as well as to reach new consumer markets and operators.