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The California Split
December 01, 2014 | Roger Ordman, Director of Product Marketing

The California Split

Why are dual-persona mobile device offerings gaining traction? Recent legislation in California is one explanation. A recent court ruling by the California Court of Appeal (Cochran v. Schwan’s Home Service) stated, “We hold that when employees must use their personal cell phones for work-related calls, Labor Code section 2802 requires the employer to reimburse them.”
How Many Personas Can I Offer You?
November 18, 2014 | Oren Betzaleli, EVP Product, Strategy and Marketing

How Many Personas Can I Offer You?

At Redbend we have had many opportunities to discuss enterprise mobility, and dual personas with customers, partners and analysts. The approach we recommend for enterprise mobility, and especially for BYOD (Bring Your Own Device), is based on a single smartphone device with dual OS’s running on it. With this approach, the two Android OS’s are running side by side, using virtualization, each completely isolated from the other all the way down to the hardware. The idea is that one side of the phone is a business side, which is completely protected and controlled by the IT department at work, while the other side is a private side, completely open and offering maximum privacy to the user…at least privacy from its employer.
Don’t get stuck in the past, update to Lollipop!
November 14, 2014 | Roger Ordman, Director of Product Marketing

Don’t get stuck in the past, update to Lollipop!

Nobody wants to look old and faded and that is exactly what is going to happen pretty soon to any device not running the new Android version 5.0 Lollipop.
Does BYOD Really Increase Employee Productivity?
April 03, 2014 | Oren Betzaleli, EVP Product, Strategy and Marketing

Does BYOD Really Increase Employee Productivity?

Last week I attended an interesting “Managing BYOD & Mobility Europe” conference in London arranged by Qatalyst Global. It brought together a good number of representatives from various stakeholders dealing with the BYOD phenomena, including companies in different stages of implementing BYOD strategies, vendors in the areas of Enterprise Mobility and regulators.
Redbend 2014:  Industry Convergence and the Growing Need to Manage Software
February 20, 2014 | Yoram Salinger, CEO

Redbend 2014: Industry Convergence and the Growing Need to Manage Software

As we head into Mobile World Congress 2014, it is becoming increasingly apparent that the knowledge and technologies conceived in the mobile industry are driving a convergence of several other industries—from M2M to automotive and the enterprise.
FOTA is the Protector of Brand Identity in Local Markets
February 20, 2014 | Yoram Berholtz, Director, Market Adoption

FOTA is the Protector of Brand Identity in Local Markets

People have several choices where to buy a smartphone. OEMs have their own stores, operators have stores and there are private stores. Not to mention the online options. Consumers must be careful and make sure the device they are buying is meant to be sold in a specific region in order to realize the user experience the OEM intended.
What a Day in My Connected Life Could Look Like
January 14, 2014 | Lori Sylvia, EVP Marketing

What a Day in My Connected Life Could Look Like

The Consumer Electronics Show might consider changing its name to the Connected Electronics Show. With a variety of communication protocols such as Wi-Fi, Bluetooth and Zigbee available, and modules costing just dollars, product developers are adding connectivity to seemingly everything. As I walked around the 2014 International CES in Las Vegas, I started to envision what a day in my connected life could look like in the near future, with my smartphone at the hub.
Turning Mobile Devices into Service Platforms
December 12, 2013 | Lori Sylvia, EVP Marketing

Turning Mobile Devices into Service Platforms

Mobile Software Management is providing a way for mobile device manufacturers to quickly and easily build one-to-one customer relationships and create ongoing revenue streams. Forward-thinking manufacturers can use their hardware products as platforms from which to deliver value-added services.
FOTA is Strategic to Helping the “Fast Followers” Meet Time-To-Market Demands and Stay Competitive with Global Brands
December 12, 2013 | Richard Wang, CMO, General Mobile Corporation

FOTA is Strategic to Helping the “Fast Followers” Meet Time-To-Market Demands and Stay Competitive with Global Brands

For more than a year, the sale of Android devices from regional OEMs in emerging markets has been a pillar that supports worldwide smartphone sales growth. These regional OEMs, once perceived as low-end vendors, are now able to sell Android devices with hardware specifications competitive even against lead global players, thanks to turn-key solution providers such as MediaTek and the complete supply chain in China.
Outstanding. Inside and out.
October 28, 2013 | Mary Maguire, VP of Corporate Communications

Outstanding. Inside and out.

Earlier this month Vertu, the world’s leading provider of luxury mobile phones, released the new Constellation smartphone. Handmade in England by a single craftsman, the Constellation combines all Vertu’s expertise in fine materials, craftsmanship, technology and services.
Instant, Over-the-Air Updates: Now on the RangerX
October 24, 2013 | Jim Plas, VP of Marketing, Xplore Technologies

Instant, Over-the-Air Updates: Now on the RangerX

RangerX users now have another reason to celebrate. Xplore has partnered with Red Bend Software, a leader in Mobile Software Management (MSM) with more than 1.75 billion Red Bend-Enabled™ devices, to provide firmware over-the-air (FOTA) updates to Xplore’s RangerX rugged Android tablet.
Webinar: The OEM Secret to Launching New Devices Faster and Cheaper
October 08, 2013

Webinar: The OEM Secret to Launching New Devices Faster and Cheaper

On Thursday, October 10 at 11am ET, Red Bend will deliver a free webinar on how virtualization can bring significant benefits to smartphones, tablets and connected cars.
Who will monetize BYOD – the Mobile Industry or Over-the-Top Providers?
September 25, 2013 | Lori Sylvia, EVP Marketing

Who will monetize BYOD – the Mobile Industry or Over-the-Top Providers?

How to monetize BYOD is a huge strategic question being asked by every major smartphone manufacturer and mobile operator. Who is going to have more influence –the mobile device industry or the over-the-top BYOD providers? Decisions being made in the near future will decide.
Red Bend’s vRapid Mobile® Fuse™ Now Updates the “Internet of Small Things” in Automotive, Mobile and M2M
September 25, 2013 | Lori Sylvia, EVP Marketing

Red Bend’s vRapid Mobile® Fuse™ Now Updates the “Internet of Small Things” in Automotive, Mobile and M2M

This month, Red Bend Software announced the addition of Fuse™ to its vRapid Mobile® firmware over-the-air (FOTA) product suite.
Committing to a Hero Device Strategy
July 09, 2013 | Roger Ordman, Director of Product Marketing

Committing to a Hero Device Strategy

At one point in time, mobile phone manufacturers would launch several phones at one time usually at a major industry event. This trend has morphed into a new strategy called the hero device strategy. This is good for both the OEMs and consumers. It also demands commitment from the OEM to ensure that the hero device continuously delivers a great user experience as brand reputations are much easier lost than gained.
To Update or Not to Update: Is that Still the Question?
July 09, 2013 | Danny Miller, Senior Product Marketing Manager

To Update or Not to Update: Is that Still the Question?

The tablet market is crowded and competitive. In order to keep tablets relevant and maintain consumer satisfaction, the ability to update the devices over-the-air quickly and efficiently is a key differentiator. Red Bend will soon be launching a premier over-the-air updating solution delivered in a simple and economical Software-as-a-Service (SaaS) model. The service will ensure all tablet manufacturers will be able to offer updates to all tablets – even low-end devices.
Bringing Mobile Virtualization to Every Little (and not so little) Thing
July 09, 2013 | Micha Rave, Director, Mobile Virtualization, Product Management

Bringing Mobile Virtualization to Every Little (and not so little) Thing

The mobile and embedded worlds are hungry for virtualization technology as devices become increasingly more powerful and ubiquitous. Several industries, including mobile, automotive and M2M are benefitting from virtualization solutions with increased security and isolation, better migration, faster time-to-market, enhanced CPU utilization and cost savings.
Software Updating and Generation Z
May 29, 2013 | Danny Miller, Senior Product Marketing Manager

Software Updating and Generation Z

A few nights ago as I was sitting with family and friends in front of the large screen to watch a movie the kids created earlier that day. All of a sudden the connected computer (never mind which operating system) went into a forced software update. As we were waiting for the install, reboot, etc., I thought about the updating process.
BYOD 2.0: Addressing Employee Privacy and Enterprise Security
April 17, 2013 | Lori Sylvia, EVP Marketing

BYOD 2.0: Addressing Employee Privacy and Enterprise Security

The Bring Your Own Device (BYOD) trend is one aspect of the Consumerization of IT. Employees are gaining more power over technology choices used in the enterprise. BtoB technology companies have to take the needs of employees—more seriously. Ultimately, consumers make the first buying decision when it comes to BYOD—their next smartphone and tablet – and OEMs need to create "Enterprise Ready" devices for consumer privacy as well as enterprise security.
The Road to True Mobile Virtualization: How We Got Here
January 29, 2013 | Morten Grauballe, EVP Strategy & Corporate Development

The Road to True Mobile Virtualization: How We Got Here

There is a great deal of energy and discussion in the technology medi a about BYOD, dual-persona phones, virtualization, containers, sandboxes and other technologies and trends being considered to secure corporate data and consumer privacy. Type-1 mobile virtualization is poised to make a huge difference in the next generation of secure, Enterprise Ready mobile phones and it is important to have a firm grasp of how this market evolved to understand why type-1 is so important and how it can be leveraged.
Mobile Software Analytics FAQ
October 24, 2012

Mobile Software Analytics FAQ

The average smartphone today contains more than 400MB of software and approximately 40 downloaded applications. Operators and OEMs are competing to deliver continuously better performance and higher quality, but they lack visibility into the consumer’s individual mobile experience. While operators have many systems for monitoring network quality, the best way to understand a consumer’s true experience is by analyzing what is happening in the device itself.
How the Mobile Industry Can Help Make IT Heroes
August 08, 2012 | Roger Ordman, Director of Product Marketing

How the Mobile Industry Can Help Make IT Heroes

According to a Reuters poll taken earlier this year, one in five workers around the globe telecommute frequently and nearly 10 percent work from home every day. Right now in London, more than 1.5 million people are working from home because of the Olympic crowds and traffic. Telecommuting programs, once clouded with concerns that home workers are less productive, are here and the number of companies adopting telecommuting along with Bring Your Own Device(BYOD) initiatives is growing. Case in point: More than 13,000 BT employees never go into the office and, according to a recent BT Blog written by Lambert Hofstra, a security expert and senior principal consultant on the BT Advise Team, “the BYOD phenomenon is all around us and it benefits both end users and employers.”
The Hidden Strategy to Tablet Loyalty
July 23, 2012 | Roger Ordman, Director of Product Marketing

The Hidden Strategy to Tablet Loyalty

Tablets are a playground for innovation for manufacturers and software developers, and the latest tablet launches are showcasing breakthrough improvements to the mobile computing user experience. As a result, analysts are forecasting significant growth. IDC just increased its media tablet forecast, stating that compelling new products and lower price points will drive stronger shipment growth through 2016 to reach 222.1 million units.
Gaining Intelligence While Respecting Consumer Privacy
July 23, 2012 | Guy Agin, Director of Strategy & Business Development

Gaining Intelligence While Respecting Consumer Privacy

Smartphones are getting smarter, but how can service providers become more intelligent? It’s a growing challenge that Red Bend is addressing with the recent introduction of our new product, vSense Mobile™ for Mobile Software Analytics.
NTT DOCOMO Remote Lock Service Provides Enterprises and Consumers Increased Peace of Mind
May 03, 2012 | Lori Sylvia, EVP Marketing

NTT DOCOMO Remote Lock Service Provides Enterprises and Consumers Increased Peace of Mind

With the tremendous power of smartphones, and the increasing amount of information that can be stored on them, lost and stolen devices have become one of the biggest threats to consumer privacy and to Enterprise security. Think about it. A lost smartphone isn't just an inconvenience, it opens the door to email accounts, banking apps or any saved site or app linked to a credit card. That's why NTT DOCOMO partnered with Red Bend to create a solution.
Mobile Virtualization Beyond BYOD
May 03, 2012 | Will Stofega, Program Director, Mobile Device Technology and Trends, IDC

Mobile Virtualization Beyond BYOD

The Bring-Your-Own-Device (BYOD) trend has received much industry attention as the top use case for Mobile Virtualization. After all, it’s pretty compelling to offer enterprises the ability to create and manage different personas for work and life on handsets, tablets and other devices. With virtualization, each persona uses its own operating system isolated within different domains (virtual machines) on the device. That way, IT departments can establish a secure enterprise domain on employees’ personal mobile phones, where corporate applications and data can execute securely.
The Mobile Enterprise Goes Mainstream
May 03, 2012 | Roger Ordman, Director of Product Marketing

The Mobile Enterprise Goes Mainstream

At Mobile World Congress 2012, it was clearer than ever that the mobile worlds of consumer and enterprise are converging. The Red Bend-Enabled™ Samsung Galaxy Note 10.1”, which can recognize handwriting with the accompanying S-Pen, was a huge hit at MWC12. The S-Pen differentiates the Galaxy Note 10.1” from competing tablets such as the Apple iPad and blurs the line between tablet and smartphone.
TI Gets Enterprise-Ready with Mobile Virtualization
February 15, 2012 | Fred Cohen, Director, OMAP Platform Ecosystem, TI

TI Gets Enterprise-Ready with Mobile Virtualization

At CES, Texas Instruments Incorporated (TI) showcased new applications that demonstrate how our smart multicore OMAP™ platform-based mobile devices can become a trusted gateway to demanding enterprise applications. The platform's unique architecture now enables mobile users to conduct critical business functions, such as video conferencing, in a smarter, faster and more efficient way, through the convenience of their favorite mobile device.
Are we on the eve of distraction?
November 29, 2011 | Yair Noam, System Architect

Are we on the eve of distraction?

Stepped into the Microsoft booth at MWC the other day to watch the demo of Windows phone 7. I tell you, the device certainly looks good and the new user experience concept is cool. Although I didn't actually get to hold a real device in my hands. I had to settle for a huge touch-screen with a canned demo which failed to tell me how the screen would look on a real (smaller) device.
Apple, LG Jump on the FOTA Train — Who's Next?
September 27, 2011 | Morten Grauballe, EVP Strategy & Corporate Development

Apple, LG Jump on the FOTA Train — Who's Next?

This has been a big year for FOTA adoption by mobile industry leaders. First, Apple said it will use FOTA for iOS 5 updates, which is a big change of strategy for a company that has always required consumers to use a cable on a Mac or PC to get updates via iTunes. Apple’s embrace of FOTA was a hot topic in the media; GigaOM published our article on this paradigm shift. Then LG jumped on the FOTA train by announcing a new remote customer-care service.
Angry Birds Hatch Angrier Enterprises
September 27, 2011 | Roger Ordman, Director of Product Marketing

Angry Birds Hatch Angrier Enterprises

Did you know that more than 120 million consumers are active monthly players of Angry Birds? If you are one of these frequent “flyers” and you opt to share your high scores with the app developer, then you are opting to share your contacts, as well.
What’s SMART about the New Netphone™
February 10, 2011 | Lori Sylvia, EVP Marketing

What’s SMART about the New Netphone™

There are hundreds of smartphone models with Red Bend’s software inside, but none quite like the SMART Netphone™. It’s a groundbreaking handset, announced February 7, that every service provider should pay attention to if they’re interested in controlling the software assets that drive their services revenue, and who isn’t?
1 Billion Reasons for Red Bend’s Success
February 10, 2011 | Yoram Salinger, CEO

1 Billion Reasons for Red Bend’s Success

2010 was another year of change in the dynamic mobile industry. While shipment volumes increased, market share was spread among more players vying to become a central part of consumers’ connected lives.
 SCOMO Is Here and Now
February 03, 2011 | Roger Ordman, Director of Product Marketing

SCOMO Is Here and Now

It’s a wonder to me that the mobile network operators who have been making our cellular connected world possible for the past 15 years don’t seem to be able to build on their position of strength to become a driving force in the world of mobile entertainment. The power of network operators in the mobile ecosystem stems from their established commercial (read: billing) relationships with consumers (read: subscribers) and from their own economies of scale. Operators such as AT&T (80 million+ subscribers), China Mobile (450 million+), NTT DOCOMO (50 million+), Smart Communications (44 million+), Telefónica (280 million+), Verizon Wireless (90 million+) and Vodafone Global (300 million+) have the purchasing power to define devices and strategies throughout the ecosystem.
Mobile Device Updates Should Occur Silently, in the Background - Like PCs
January 24, 2011 | Ilana Bogomolny, Director of Solution Management

Mobile Device Updates Should Occur Silently, in the Background - Like PCs

In the PC world today, automated software updates – the software programs that automatically check for available updates, download and apply them – are routine. Moreover, many of those programs, especially the web browsers, are performing those updates silently and in the background without requiring user intervention.; Granted, you usually need to adjust some settings to accept those silent updates, but with so many different applications being used on a daily basis, it is a relief to have those applications running the latest and greatest version without any effort on our part. Even when I want to know about those updates (as I do with Windows updates and Adobe Acrobat), I usually end up accepting them anyway.
Will Mobile Operators Face a Capacity Crunch Soon?
October 17, 2010 | Richard Kinder, VP Technology & New Business EMEA

Will Mobile Operators Face a Capacity Crunch Soon?

Mobile data has finally arrived. After years of hype, the volume of data on mobile networks is reported to have surpassed that of voice traffic. Whilst the majority of this traffic is driven by people with mobile broadband subscriptions, undoubtedly the new breed of data-intensive mobile devices contributes significantly to this rapid growth. This bandwidth consumption is stressing the edge of the network and backhaul, resulting in a potential field day for providers of optical and microwave infrastructure. I could successfully argue that the capacity crunch is already upon us.
 Customer Spotlight - Qualcomm and Red Bend Collaborate on Brew MP
June 02, 2010 | Roger Wilson, Director of Sales

Customer Spotlight - Qualcomm and Red Bend Collaborate on Brew MP

One mobile device operating systems is not the same as the next. It takes vision and great technical expertise to develop a mobile device OS that delivers relevant and cutting-edge capabilities which benefit device manufacturers, service providers and, most importantly, consumers.
Software Inventory - The Key to Personalized Mobile Services
June 02, 2010 | Roger Ordman, Director of Product Marketing

Software Inventory - The Key to Personalized Mobile Services

Who will be your mobile service provider in the future? Several companies are vying to become the service provider of choice in order to build a long-term relationship with consumers.
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