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Peace of Mind for Automotive OEMs

22 Jun, 2015 | Ruthie Weitz-Leopold, VP of Product Marketing


From mechanical car safety to full connected car cyber-security –
a recipe for automotive manufacturers’ peace of mind

Any conversation mentioning the “connected car” is soon followed by a discussion on cyber-security.  After all, it should come as no surprise that with OEMs shifting from a pure mechanics orientation to a digital landscape of connected in-vehicle software and applications there arises significant security-related challenges.

As an increasingly connected society, all of us await with anticipation for our cars to be connected, delivering an experience similar to that offered by our smartphones. Once there is true connectivity, our cars will be more and more autonomous, and eventually allow us, the drivers, to lie back, relax and read the news or otherwise take care of our everyday business, while safely being “chauffeured” around in any direction we want.

Yet to fully relax while utilizing this smart navigation, and enjoy the endless emerging options of in-vehicle content streaming, we – drivers and passengers alike – must be assured that all connected and self-driving, car-related hazards are known and reliably managed. Can we be sure? Do car manufacturers really possess the know-how required to deliver on this innovation with 100 percent reliability? Can they genuinely shift mindshare from mechanical aspects to software complexity and security considerations, along with all the challenges they present?

“New standards are needed to plug security and privacy gaps in our cars and trucks,” claims Senator Edward J. Markey in a report he published earlier this year. “We need to work with the industry and cyber-security experts to establish clear rules of the road to ensure the safety and privacy of 21st-century American drivers.”

He’s absolutely right. The car industry needs to consider and adapt to a totally new paradigm, in the context of which each and every car must completely and uncompromisingly be cyber-secured.

To successfully address all imminent and emerging cyber threats to connected car software and applications, car makers must be sure to deploy best-of-breed technology.

No less important, this technology must be backed by expert consulting services based on first-hand experience, and the proven ability to tackle and mitigate real cyber threats and security challenges.

Redbend’s Connected Car Cyber-security delivers exactly these new technology capabilities and proficiencies. A robust, multi-layered solution comprising cutting-edge technology, innovative products and expert consulting services based on profound cybercrime know-how, it allows car manufacturers to gain competitive advantage with connected car innovations, as well as the peace of mind of constantly being able to stay several steps ahead of potential threats.

Thanks to deep familiarity with connected car architecture and systems design, Redbend offers a truly turnkey solution, with complete security coverage. All in-vehicle systems are hardened by a multi-layered mix of powerful firewall and advanced virtualization technologies, with Connected Car Cyber-security enabling rapid recovery from any potential breach, via instantaneous software and configuration updates.

And we don’t stop there – Redbend’s security consulting teams are constantly on hand, to back customers with continuous testing for penetration attempts, accurate detection of any potential threat and rapid mitigation of any vulnerability.

At the end of the day, Redbend's Connected Car Cyber-security fully protects each and every vehicle coming off the production line, and assures that it be as invulnerable as possible to any threat to on-board components, including malicious attacks and more.

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