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Redbend 2014: Industry Convergence and the Growing Need to Manage Software

20 Feb, 2014 | Yoram Salinger, CEO

As we head into Mobile World Congress 2014, it is becoming increasingly apparent that the knowledge and technologies conceived in the mobile industry are driving a convergence of several other industries—from M2M to automotive and the enterprise.  Although mobile is a relatively young industry, lessons learned from  mobile will be the guiding factor to how software is managed in cars as well as devices ranging from household appliances, to wearables, BYOD solutions  and the entire Internet of Things.

Not only are the number and types of smart devices growing, so is the amount of software in these devices.  With this increase, there is a growing need for a comprehensive way to remotely manage this software - this is where Redbend excels.

FOTA is needed to ensure these devices, cars and appliances properly operate, however, more comprehensive software management solutions are needed for manufacturers to establish high-value, one-to-one customer relationships, build differentiated products and create ongoing revenue streams. OEMs are looking for several services including application management, policy management and device analytics, just to name a few.

In order to support the explosion in types of devices and the amount of software that needs to be managed in various ways, Redbend has launched the OTA updating Service, a software-as-a-service (SaaS) for the remote updating of firmware and applications. After only six months of commercial availability, more than 30 percent of our OEMs are benefitting from our SaaS offering. In 2014, this number will undoubtedly grow.

Red Bend is a trusted partner delivering solutions and services that make our customer’s products continuously better. In 2014, Redbend will be fully involved in enabling the adoption of the Internet of Everything . This is true across all industries, including mobile, M2M, automotive and the enterprise.

I look forward to this year’s Mobile World Congress being held next week in Barcelona and I hope to see many of you there.  If we don’t cross paths, let me take this opportunity to thank all of our customers and partners for their continued support of Red Bend and to wish you a happy, healthy and successful 2014.

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For more than 15 years Redbend has been a leading software provider for some of the worlds’ largest and best known mobile device manufacturers. End-to-end software and device management services, over-the-air update technology and virtualization solutions are now being used by both large OEMs and smaller manufacturers that create unique mobile devices for niche markets.
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Redbend catalyzes change in the connected world. We have been keeping more than two billion mobile, automotive and IoT devices continuously relevant with over-the-air software updates, and with virtualization and device management services. Our robust technology and solution offerings deliver instant market impact — accelerating business results, optimizing performance and improving people’s lives.
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