Menu
Explore, Watch & Learn
Access our database of datasheets, case studies, white papers, webinars,
videos and blogs to learn more about our market leading solutions and services
What are you looking for?

Growing Demand for M2M Services

14 Jun, 2013 | Roger Ordman, Director of Product Marketing


Machine-to-Machine (M2M) enables all types of devices – from utility meters to cars and home appliances – to be connected and Internet-ready, reducing the cost of management, enabling faster repairs and offering a platform for innovative consumer services, such as prepaid, pay-as-you go car insurance. The range of M2M applications is impressive and the impact these applications are having on our daily lives is huge.

At last week’s M2M Conference in Herzalia, Israel, an impressive line-up of speakers covered topics ranging from automotive to mobile payments to health applications and utility infrastructure. Listening to all the speakers, it was clear that three points are common throughout all M2M applications, regardless of industry. They are scale, efficiencies and potential for additional streams of revenue.

When I entered the mobile market nearly a decade ago, I was overwhelmed by its scale and size. No other item, device or appliance ─ be it cars, televisions, routers or PCs ─ are sold in as many numbers as mobile phones. But now the scale of numbers being predicted for all connected devices across markets dwarfs the mobile market. According to statistics presented at the conference, Intel reported that 5 billion people are currently touched by connectivity, with more than 15 billion intelligent connected devices by 2015 generating more than 35 trillion gigabytes of data by 2020. According to Machina Research, in the utility market alone 1.5 billion smart meters will be deployed in 2020, 370 million of which will be using a cellular connection. According to Analysis Mason, across markets there will be more than 2 billion cellular connections. For every one mobile device that we have in our pocket we will touch more than one dozen connected devices throughout the day. The potential for change in the way we make decisions is immense when you consider that all of these connected devices will be sending and bringing information to us when and where we need it.

The second point that was prominent in all of the presentations was the efficiencies that M2M will enable in all markets. In the utility and energy market the European Union has set 20/20/20 goals for 2020. The goals are to cut greenhouse gas emissions by 20 percent from 1990 levels, increase renewable energy usage by 20 percent and cut energy consumption through improved energy efficiency by 20 percent. Machina Research predicts that accurate automated meter reading will save the U.S. utilities companies $20 billion in 2020. According to Harbor Research, dispatching a service technician to an M2M device location can cost $500 or more per visit for a device with an average ARPU of only $10.

My presentation discussed the transition of managing M2M devices to managing M2M services. My main message was that while the need and benefits achieved from remotely managing devices is becoming clear to all device manufacturers, there are additional opportunities for the device manufacturers’ customers – consumers and enterprises – to subscribe to services enabling them to independently manage their own device applications. Several audience members confirmed that the management of device services is trending upwards.

This business model targets manufacturers that are developing enterprise devices, specifically productivity platforms, including ruggedized tablets, point-of-sale kiosks, warehouse management devices and more. These platforms run customized applications that evolve over time, many times during the 8-12 year lifetime of these types of devices. Supplying the device and a solution that enables the customer to manage their own customized application is a competitive advantage that Red Bend forecasts will become the norm, much as it has in traditional enterprise IT.

The Internet changed our lives in the 90s. In the past 10 years mobile has again changed our lives, and by 2020 our lives will be changed yet again with billions of devices that we use everyday being connected to the network, making intelligent decisions based on information available from other connected devices and making our lives better.

Related Items

End-to-End Connected Car Software Framework
Data Sheets

End-to-End Connected Car Software Framework

Solutions, services, technologies and processes for OEMs seeking to master the software-driven connected car.
Updating Connected Car Software Over-The-Air – Why Wait?
White Papers

Updating Connected Car Software Over-The-Air – Why Wait?

Today’s connected drivers are already demanding up-to-date content and fully updated electronic components that only over-the-air updates can facilitate. In this white paper we will provide car manufacturers with the information of how, instead of holding the technology back until such time as next generation cars go through the production line, they can flash in-vehicle software management agents to current car models over-the-air – anywhere, and at any time, whether at dealership lots, on owner driveways, or on the road.
The New Connected Car Economics – Infographic
White Papers

The New Connected Car Economics – Infographic

This infographic is a friendly guide to all OEMs looking for ways to cut car testing cycles and Tier 1 partner testing support workloads, minimize production software flashing bottlenecks, eliminate the need for time- and cost-consuming “flash parties” and no less importantly lower warranty- and recall-related car service loads (eliminating the need for consumers to visit dealerships for manual updates), professional training requirements and OBD2 update tool and labor costs – all while reducing customer servicing complexities and software update efforts.
Peace of Mind for Automotive OEMs
Blog

Peace of Mind for Automotive OEMs

From mechanical car safety to full connected car cyber-security –
a recipe for automotive manufacturers’ peace of mind
Connected Car Cyber-security Solution
Data Sheets

Connected Car Cyber-security Solution

Redbend's Connected Car Cyber-security offers the perfect balance in security management. Our security and cybercrime experts can help you make the right decisions so as to capitalize on technological innovation and tackle any cyber challenge, all while minimizing exposure and countering real threats to critical automotive assets – cost-effectively and with complete standards and regulatory compliance.
Connected Car Software Management Solution
Data Sheets

Connected Car Software Management Solution

Redbend’s Connected Car Software Management enables car manufacturers and Tier-1 suppliers to rapidly adapt to this evolving market landscape by allowing them to securely manage all in-vehicle software-driven components, including head units, ECUs and telematics boxes – anywhere and at any time, whether on the production line, at the dealer lot or in owners’ driveways.
Cost Effective Updating of Software in Cars From IVIs, TCUs and Domain Controllers to the Entire Vehicle
White Papers

Cost Effective Updating of Software in Cars From IVIs, TCUs and Domain Controllers to the Entire Vehicle

The dramatic increase in the amount of software in cars is creating a sea change in the automotive industry that will bring more connectivity to the driver’s finger tips and offer new ways for OEMs and Tier 1s to increase user satisfaction, while at the same time saving money.

As we all know, time equals money. This is especially true in the automotive industry where much of success criteria are measured in financial terms. Two cost-structures in the automotive market that are interesting to explore are the financials around warranty claims and recalls and how OTA software updates can minimize these costs. Today, a software update is used mainly for in-vehicle infotainment systems (IVIs) and map content. Moving forward, with the advancements being made in automotive software management, OEMs will soon be able to update all models of a vehicle in its entirety – from bumper to bumper – with one reliable and efficient software update campaign. The efficient management of this software allows OEMs to quickly respond to recall problems and decrease overall warranty costs.
“With Redbend's Software Management portfolio, we enable our automotive OEM customers to offer a more sophisticated infotainment system and a better user experience.”
Quotes

Borqs

Pat Chan, CEO, Borqs
Innovative Solutions for Automotive
Data Sheets

Innovative Solutions for Automotive

Our automotive solutions optimize in-vehicle hardware and software ensuring 100 percent reliability and security. Redbend’s automotive solutions enable OEMs and Tier 1 manufacturers to capitalize on the full business potential of connected cars by enhancing driver experience with the deployment of value-added in-car services, minimizing costs through improved efficiency and a reduction in recalls.
CONTACT US TO GET MORE INFORMATION