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Red Bend Software to Speak at M2M Communication Conference

WALTHAM, Mass.—May 31, 2012—Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 1.5 billion Red Bend-Enabled™ devices, today announced it will be a featured speaker at the M2M Machine to Machine Communication Conference to be held in Herzliya, Israel, on June 7.

Roger Ordman, Red Bend’s director of product marketing, will discuss how to manage the increasing amount of software inside one of the most significant machine categories – the connected car. In his presentation, “From the Connected Car to the Managed Car,” Ordman will describe how to manage and update automotive software systems such as telematics devices, electronic control units (ECUs) and infotainment systems (IVIs) over the air. Based on current automotive software needs-analysis, the presentation uses Red Bend’s vast experience in over-the-air management of mobile device software and applications, and explains how this can be leveraged to bring efficiencies to the automotive industry. Finally, Ordman will present the technologies, products and solutions that make managing the connected car a reality.

WHAT:
Red Bend’s Roger Ordman to present “From the connected car to the managed car”

WHERE:
M2M Machine to Machine Communication conference
, Daniel Herzliya Hotel, Israel

WHEN:
June 7, 2012

About Red Bend Software
Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1.5 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets—the mobile and connected devices consumers depend on.