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Red Bend Software is led by a management team of proven business executives with extensive experience in growing technology companies into global market leaders.

Executive Team


    Yoram Salinger, President and Chief Executive Officer

    Yoram Salinger

    As president and CEO, Yoram Salinger is responsible for the growth, strategic direction and management of the company. He joined Red Bend in 2001 and under his leadership the company has become the market leader in Mobile Software Management with 71 percent market share, more than 1.5 billion Red Bend-Enabled™ devices and 80 customers including 10 of the top mobile phone manufacturers and operators such as China Mobile and NTT DOCOMO. Previously, Salinger was CEO of Netgame, a leading provider of programmable broadband technology. As COO of Algorithm Research, a leader in security solutions for e-business applications, he headed marketing and sales for Europe and the Far East. As business development manager for Contahal, one of Israel's largest software companies, Salinger led the deployment of several new technologies.


    Sharon Peleg, Founder and Chief Technology Officer

    Sharon Peleg

    Sharon Peleg is responsible for maintaining Red Bend's technological advantage by bringing new technologies to the company and building its intellectual property. For more than 25 years, he has been involved in development of state-of-the-art technology ranging from real-time embedded applications to compilers, advanced test tools, software development tools and differential updating. Before founding Red Bend in 1999, Peleg held leading R&D positions at startups and research centers, including: Applied Materials in Tel-Aviv, Israel; Advanced Computer Research Institute (ACRI) in Lyon, France; and National Semiconductor in Herzeliya, Israel.


    Dvora Nuriel-Valach, Chief Financial Officer

    As Red Bend’s CFO, Dvora Nuriel-Valach will oversee all financial aspects of the company’s growth. She brings more than 20 years of experience in financial leadership and guidance to both large, publicly-held multinationals and mid-sized private companies. Prior to joining Red Bend, Nureil-Valach held executive positions at Scitex, Amdocs and Siano Mobile Silicon. She has experience in all aspects of finance including board and investor relations, operational planning, forecasts, control, accounting, taxation and treasury.



    Sigal Givati, Executive Vice President of Human Resources

    sigal givati

    Sigal Givati is responsible for managing Red Bend’s employee relations worldwide, including organizational development, talent management, benefits and recruitment. Givati joined Red Bend in 2007 as vice president of human resources and played a vital role in managing Red Bend’s growth to more than 200 employees, including the effective integration of VirtualLogix, which Red Bend acquired in September 2010. Givati has more than 15 years of human resources experience. Prior to joining Red Bend, she was vice president of human resources at One1, a leading IT company in Israel.


    Shykeh Gordon, Executive Vice President Global Sales

    Shykeh Gordon

    Shykeh Gordon leads Red Bend’s worldwide sales organization. He joined the company in 2011 with more than 25 years of experience at largecorporations and small start-ups, and in both direct sales and working with partners and channels. Prior to Red Bend, Gordon spent five years as president of EMEA and APAC for NICE System’s Security Group and president of the company’s video surveillance solutions division, NiceVision. He also spent six years with RADVision, rising to chief operating officer where he took an active role in growing the company to 250 employees and $50 million in revenue.

    Alon Kleinman, Executive Vice President of Research and Development

    Alon Kleinman

    Alon Kleinman is responsible for global research & development activities at Red Bend. He joined the company in 2001. Prior to Red Bend, Kleinman served as General Manager and CTO of Ubique, a leading developer of chat, presence, and instant messaging solutions, acquired by IBM. Before Ubique, he held a senior technical position with Technomatix and was a research assistant with the Weizmann Institute.




    Oren Betzaleli, Executive Vice President of Product, Strategy and Marketing

    As Executive Vice President of Product, Strategy and Marketing, Oren Betzaleli is responsible for product management, product marketing, corporate communications and market adoption on a global basis. He brings to Red Bend more than 25 years of experience in software development, product management, marketing and strategy. He has extensive experience in creating and executing successful product and marketing strategies for complex, mission-critical enterprise offerings as well as project management for some of the world's most demanding customers. Previously, he held executive positions at Retalix, a provider of retail software, NCR and Amdocs, where he worked for 12 years. He started his career in a software development unit of  the Israeli Defense Force, where he held several software development and management roles during his eight years of service. He has lived in Israel, Europe and the United States bringing global experience to the role.

    Michal Geva, Executive Vice President of Delivery

    Michal Geva

    As the EVP of Delivery, Geva will lead Red Bend’s delivery organization, managing all aspects of customer service including project management and support. She brings more than 20 years of experience delivering software products and services to Red Bend. Prior to joining the company, Geva was co-founder and VP of Professional Services at UpOnTek, a company offering complete, end-to-end services for mobile application development across all major platforms. Before that, she served as the General Manager of Sun Israel Development Center where she built and grew a business unit by working closely with operators and device manufacturers translating customer requirements into viable, revenue-generating solutions.

    Regional Managers

    Dean Martin, Vice President of Sales, EMEA

    Dean Martin

    Dean Martin has responsibility for Sales and Operations in Europe, Middle East and Africa. He has more than 15 years of experience in the IT industry. Prior to joining Red Bend, Martin held several positions at Hewlett Packard and Agilent Technologies, where he led Sales and Business Development activities in the automotive, networks and wireless mobile markets. Martin graduated from the University of Portsmouth (England) with honors in electronic engineering.

    John Pratt, Vice President of Sales, North America


    John Pratt leads Red Bend's sales organization in North America. He has more than 15 years of experience in sales, marketing and channel devleopment. Pratt joined Red Bend in 2006 in the company’s UK office to manage strategic accounts with mobile device manufacturers and semi-conductor vendors. In that role, he was instrumental in helping the company expand its business in the mobile industry as well identifying new markets for Red Bend’s products and services such as M2M device manufactures. Prior to Red Bend, Pratt opened the European office for Netuitive. Earlier, he held various positions, including Senior Account Executive and Director of Partnership and Alliances, with Gomez both in the United States and Europe.


    John Seo, Country Manager, Korea

    John Seo

    John Seo has responsibility for sales and operations in Korea. He has more than 15 years of experience working at technology companies. Prior to joining Red Bend, Seo was the managing director of MPIA, a mobile payment solution company, where he was responsible for planning regional sales strategies for Korea and China. Before MPIA, he held several executive positions, including head of global sales, marketing and operations, at venture capital-supported companies in Korea, China and the United States.

    Danny Wang, Country Manager, Greater China

    Danny Wang

    Danny Wang has responsibility for sales and operations in China, Hong Kong and Taiwan. He has more than 18 years of experience in sales and management in the U.S. and in APAC. Before joining Red Bend, Wang served as the Country Manager of Greater China for Bitfone, where he established the local operation and managed sales in the region. Prior to Bitfone, he worked for VWeb, a leading chip designer of IP video transfer, as Sales Director of APAC. At VWeb he built up the local sales channel and strategic partnerships which contributed more than 70% of the sales for the company. Before VWeb, Wang worked at NTS Technology for more than eight years.


    Motoharu Fujimura, Country Manager, Japan

    moto fujimura final may 2013

    Motoharu Fujimura is country manager of Red Bend Software Japan KK. He has more than 15 years of experience in sales, marketing and business development. Fujimura-san joined Red Bend in 2005 as Sales Director and was one of Red Bend’s first employees in Japan. Because of his deep understanding of customers’ needs and his commitment to support, he succeeded to establish contracts with most of the Japanese mobile operators and OEMs, making Red Bend the market leader in mobile software management in Japan. Prior to Red Bend, Fujimura-san was President of M-Cube Corporation, a consultancy that helped companies to enter the Japanese market. Before M-Cube, he held several management positions in leading business development for Paltek Corporation.