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Brand Usage Guidelines

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Red Bend Brand Usage Guidelines

The identity is the main element of Red Bend's brand image and, as the main element, it must be reproduced consistently. (Do not attempt to redraw, reproportion, or alter the elements or their relationships. Always reproduce the identity from electronic artwork.) The Red Bend identity should always be in a prominent position on all communications. The identity is two-color and should be used as such with the exception of a black-and-white application.

Logos

Red Bend Logo - Horizontal

Red Bend Logo - Vertical

Downloads

Smallest Logo Size

The smallest online height for the horizontal logo is 25 pixels.
The smallest print height for the horizontal logo is 9 mm.

The smallest online height for the vertical logo is 37 pixels.
The smallest print height for the vertical logo is 10 mm.

Logo Color Palette

Color can make a brand quickly recognizable (e.g., Kodak yellow, IBM blue, Levi red, etc.), making it an important part of the Red Bend brand. Used consistently, this palette will raise the awareness of the brand.

HEX - CC0000
Pantone - PMS 485

HEX - 000000
Pantone - Black

Improper Logo Usage