Red Bend Brand Usage Guidelines

The identity is the main element of Red Bend Software's brand image and, as the main element, it must be reproduced consistently. The company name is three words with a capital letter for each word: Red Bend Software.

Do not attempt to redraw, reproportion, or alter the elements or their relationships. Always reproduce the identity from electronic artwork.

The Red Bend Software identity should always be in a prominent position on all communications. The identity is two-color and should be used as such with the exception of a black-and-white application.

Do not place the Red Bend Software logo on a distracting or unapproved color background.

The logos below are available in a variety for formats and shapes, both in horizontal and vertical.

Logos

Red Bend Software logo – vertical

Downloads

• EPS logo - horizontal
• EPS logo - vertical
• BMP logo - horizontal
• BMP logo - vertical
• JPG logo - horizontal
• JPG logo - vertical

Logo Color Palette

There are three main colors in the logo: red, black and gray.

This color is the primary color associated with the company and is available as: Pantone - PMS 485
CMYK - C:0 M:97 Y:100 K:0
RGB - R:238 G:50 B:36
HEX - EE3224

CMYK - C:0 M:0 Y:0 K:70
RGB - R:0 G:0 B:0
 
 

RGB - R:111 G:111 B:111
HEX - 6F6F6F
Pantone - No PMS, just 70% black
 

Complementary Colors

White
RGB - R:255 G:255 B:255  
 
 

Dark Red
RGB - R:116 G:5 B:5  
 
 

Dark Blue
RGB - R:4 G:97 B:123  
 
 

Light Blue
RGB - R:0 G:157 B:217