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January 25, 2010
451 Group 2010 Preview: OTA software updates provide stickiness
By Chris Hazelton & Paul Roberts
Analysts, The 451 Group
As smartphones become more and more like computers, with millions of lines of code interacting with advanced third-party applications, shipping a perfect product will continue to be very difficult. To protect themselves against bugs and errors, carriers and device vendors have turned to firmware over the air (FOTA) updates to subscriber devices. While the need to fix bugs will generate many updates, so too will the need to keep subscribers happy. As we look to 2010, we see carriers and device vendors more openly, and more often, issuing updates to keep subscribers happy and attached to their devices.
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