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Mobile Marketing Magazine: To Make WiMAX a Success, Standards-Based Device Management Is Key

By Lori Sylvia, EVP Marketing at Red Bend Software

The increasing demand for mobile-enabled laptops, PC cards, modems and other wireless end user devices is helping to fuel WiMAX growth globally. A study from the WiMAX Forum forecasts that about 70% of the forecasted WiMAX users by 2012 will use mobile and portable WiMAX devices to access broadband Internet services.

Yet the potential for growth hinges on the ability of WiMAX operators and device makers to provide and maintain the quality of service and user experience that Internet consumers expect. WiMAX chipset providers are playing a key role in enabling WiMAX success by their adoption of standards-based device management.

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