Red Bend Mobile Phone Software OTA Updating

Red Bend isn’t just selling its handset updating software to operators and handset makers anymore

By Kevin Fitchard

The carrier’s role in updating software and firmware on the handset has always been a clear one in the US: The operator sells a select portfolio of handsets to its customers; the operator maintains the customer relationship; and the operator pushes software updates to its customers' handsets when necessary. But as the mobile world moves to open source operating systems, open networks and third-party application retail models, that traditional value chain is evolving. The operator isn’t always the one selling the software or the handset or controlling the customer relationship and therefore no longer the sole party responsible for maintaining the handset.

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