VisionMobile's The 100 Million Club: The Bigger Picture of Mobile Software

NOTE: Below is an abstract from the blog posting of "The 100 Million Club: The Bigger Picture of Mobile Software" by VisionMobile's Andreas Constantinou.

 [Research Director Andreas Constantinou, discusses the latest update to VisionMobile's 100 million club, and the bigger picture that emerges from our research, including de facto standards and software that's truly mass-market]

We've just released the updated version of our 100 million club: the watchlist of software companies whose products have been embedded on more than 100 million mobile handsets.

In this H1 2008 update we've identified 25 software products from 23 companies which have shipped on more than 100 million handsets cumulatively as of June 2008. The watch list  provides the basis for three key observations (especially in comparison to our 2007 update):

Firstly the 100 million club is a testament to the commercial and technological complexities inherent in the mobile industry; there are over 6 billion handsets having been shipped up to June 2008 and around 1.2 billion handsets estimated to be shipped in 2008. Yet our research shows that only 4 software products have reached the 1 billion deployment mark, 9 products have exceeded the 500 million mark and 25 products in total have shipped in more than 100 million handsets. Considering that there are 250-300 companies that license embedded software products - not to mention the circa 30,000 mobile software developers - this is clearly a tough market in which to achieve scale.

Read the full blog>>