With the average device life span - the period over which people use a particular handset - having risen from 12 months to 18 months in the past few years, mobile operators are looking to device-management software to offer updated services to their customers, and firmware-over-the-air (FOTA) has been showing early signs of success. Morten Graubelle, executive vice president of marketing at FOTA-software vendor Red Bend, says that in 2Q07, his firm saw 43 per cent growth quarter-on-quarter in the number of downloads. "The main reason is that the amount of software preinstalled on handsets has grown from an average of 2MB to 10MB," he says.
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