Blog: Customer Spotlight - Qualcomm and Red Bend Collaborate on Brew MP

Enables OEMs to Bring Mobile Devices to Market Faster and More Cost Effectively

By Roger Wilson, Director of Sales, North America

One mobile device operating systems is not the same as the next. It takes vision and great technical expertise to develop a mobile device OS that delivers relevant and cutting-edge capabilities which benefit device manufacturers, service providers and, most importantly, consumers.

From its invention of CDMA technology for wireless and data products more than 20 years ago, to its industry-leading mobile chipsets and other innovations, Qualcomm has long been a leader in mobile technology. One of its latest successes is the next-generation Brew® Mobile Platform (Brew MP™), a robust, integrated and highly scalable OS for smartphones and other mobile devices, that continues to gain momentum among a growing community of publishers, developers, operators and device manufacturers.

Qualcomm built Brew MP from technology that has powered more than 250 million devices and 1,200-plus device models. Among the qualities that make Brew MP unique is the decision by Qualcomm to pre-integrate and optimize key software components into the OS, helping device manufacturers achieve faster time to market and ease of development.

One of the industry-leading software products featured in Brew MP is Red Bend’s vDirect Mobile™ device management (DM) solution. Qualcomm, a Red Bend customer since 2008, chose to include vDirect Mobile in Brew MP to streamline the process of commercializing new devices required to support Open Mobile Alliance standards-based device-management (OMA DM).

vDirect Mobile fits well with Brew MP’s modular design because it can be optimized for all device tiers and enables manufacturers and operators to bring differentiated devices to market quickly and cost-effectively. The modular design of vDirect Mobile supports the modular approach of Brew MP to be optimized for all device tiers.

To request a free trial copy of Red Bend’s vDirect Mobile for Brew MP to see the many advantages it brings to OEMs and others, click here.