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Rise of the Machines in Europe

FOTA Software Is a Must-Have Feature for Managing Remotely Connected M2M Devices

By Calogero (Lillo) Licata
Director of Technology and New Business for Europe,
Red Bend Software

The machine-to-machine (M2M) market is a fast-growing area in the wireless sector. M2M applications can be found in a range of industries and used in a number of ways, including automotive telematics and transportation, environmental and energy control, physical surveillance and security, retail vending and even remote patient monitoring.

In Europe, a number of drivers promise M2M market expansion. In April 2009, the U.K. passed new legislation to encourage energy efficiency. The legislation requires all profile-class type meters to upgrade to new “smart meters” by 2014. Smart metering, which affects hundreds of thousands of electricity and gas meters, will automate the reading of consumed energy and provide more frequent and accurate data to help save energy and meet the European Union directive to cut greenhouse gases. On the automotive front, analyst firm Berg Insight recently forecast that 3.5 million passenger cars in Europe will have on-board telematics by year’s end. Stolen vehicle tracking is the main application, followed by motor insurance telematics, connected navigation, automatic emergency call and driver assistance. In France, even M2M use for toll collection is expanding.

With M2M embedded systems growing in complexity, there is an inherent need to life-cycle manage the module modem and application software in these devices in order to enable new features and applications. Both OEMs and solution providers greatly benefit from the ability to update and maintain M2M devices by remotely performing software improvements over the air. After all, some of these devices are intended to have a 20-plus year lifespan.

The M2M market in Europe recognizes the importance of firmware over-the-air (FOTA) updating for managing software and applications remotely. By keeping these devices up-to-date with the latest features and improvements, M2M manufacturers and service providers can ensure quality, avoid product recalls, reduce support costs and improve customer satisfaction. With FOTA support integrated into the M2M device, only hardware-related failures, which happen less often, need to be repaired manually in the field.

According to ABI Research’s Senior Analyst Sam Lucero, FOTA is becoming more important in the M2M market: “For M2M, the benefits are operational efficiency and cost reduction. With M2M modules growing in complexity, FOTA enables manufacturers to perform software improvements over the air, without needing to send a technician on-site.”

Four of the top five M2M module manufacturers, including Motorola’s Wireless Modules division and SIMCom Wireless Solutions Ltd., have adopted FOTA for use in their modules. Telit Wireless Solutions SpA., an international provider of cellular M2M technology, licensed Red Bend’s FOTA client software for use in its M2M product portfolio and now offers a FOTA service to its customers. In September, France-based Sagem Communications also selected Red Bend’s vRapid Mobile® FOTA solution in order to offer its customers software improvements and new functionality for Sagem’s M2M modules and devices.

By the end of 2010, Red Bend estimates that approximately 40% of new M2M modules will be FOTA capable. Besides having the extensive experience, Red Bend has the products and solutions to allow OTA delivery and updating of embedded devices/systems comprising compressed firmware image structures, applications, read-only file systems and distributed CPU architectures, which are becoming pervasive in M2M.

Red Bend is actively supporting M2M market expansion in Europe. Soon, M2M will help us all use energy more wisely, keep our cars running more efficiently and enable us to purchase goods and services on the go. Long live the machines!

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What's Next in Mobile Software Management

By Lori Sylvia, EVP, Marketing

This week we took a bold step. We combined our vCurrent® Mobile and vRapid Mobile™ products together into a single solution for mobile software management (MSM).

At Red Bend, we are committed to providing you with innovative solutions for managing mobile software over the air, and we continuously invest in developing our products to ensure we meet your current and future needs.

From our industry-wide experience, we see a growing need to add and enhance revenue-generating applications and services to the installed customer base. Responding to this need requires a cross-platform, standards-based and flexible solution to manage firmware, applications and software components over the air.

Earlier in the week we announced Version 6 of vRapid Mobile -- the industry's first MSM client capable of managing any type of software on any mobile platform or device. It supports the full set of FOTA functionality previously available with vCurrent Mobile, along with the advanced capabilities of managing software components over the air (SCOTA).

Combining FOTA and SCOTA together into one MSM client makes it easier for customers to move from updating firmware as one complete image to supporting advanced use cases where embedded software is managed by individual components. In addition, we've added new features to optimize the management of built-in and downloadable applications.

With FOTA, manufacturers can reduce support costs and increase consumer satisfaction by remotely updating firmware with software improvements and new functionality. With SCOTA, operators can increase data revenues by deploying branded applications and service enablers in embedded software without requiring a complete maintenance release. Using application management, software developers can speed time to market of new applications and versions, faster than handset replacement cycles.

With vRapid Mobile, Red Bend is enabling the industry to unlock the value of mobile software and seize the next wave of opportunities. We are committed to enabling you to manage software in any way that you require -- today and in the future.

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3G Drives China Operators to Adopt DM and FOTA

By Danny Wang, Country Manager, Greater China

For the last several years China has been a vibrant center of innovation and activity in the mobile industry. China remains the largest mobile phone market in the world with 657 million subscribers. Greater China is also the manufacturing center for many of the mobile devices shipped worldwide.

Earlier this year, China assigned 3G mobile phone licenses to its three largest operators: China Mobile, China Unicom and China Telecom. In preparation for the rollout of 3G services, the operators have begun mandating support for device management (DM) and firmware over the air (FOTA) on all mobile handsets and devices manufactured for their networks. By standardizing on DM and FOTA, the operators in China will be able to more effectively manage and support the data services and Internet applications enabled by 3G.

The feature-packed phones that flourish in 3G-enabled networks contain greater amounts of software and sophisticated functionality. With DM and FOTA-capable devices, the operators will be ready to commercialize their update services and provide mobile consumers with the latest software improvements and features to stay competitive.

With DM and FOTA rolling out in China, Red Bend has increased its local support in China. Leading mobile companies throughout the region have recognized Red Bend's mobile software management (MSM) solutions for being easy to integrate on any mobile platform and for providing built-in compliance for Open Mobile Alliance (OMA) standards. These features enable our customers to accelerate time to market for new mobile devices. In addition, DM and FOTA solutions from Red Bend empowers operators and OEMs alike to deliver a more enriching experience to mobile users, while minimizing support costs.

The push for DM and FOTA in China has enabled Red Bend to sign deals with a number of high-profile companies. Most recently, Borqs International Holding Corp. chose Red Bend’s FOTA updating software and device management software for its Android software platform, called Open Mobile System (OMS). Haier (Qing Dao) Telecom Co., Ltd. also licensed both FOTA and DM for its HG-V70 mobile phone. By adopting Red Bend’s software, these new customers join other leading OEMs in China, including Lenovo Mobile, ZTE and Benny Wave, maker of the K-Touch brand of mobile phones.

Red Bend’s expansion in China has also reached the machine-to-machine (M2M) industry. FOTA enables manufacturers to protect their investments by deploying maintenance releases and new software features over the air rather than sending a technician on-site. Recently, SIMCom Wireless Solutions (Shanghai) licensed Red Bend’s FOTA for its M2M product portfolio to increase its competitive advantage by enabling over-the-air software updating.

In the last year, the number of Red Bend-Enabled devices in China has grown to more than 20, and is expected to continue to rise, especially as Android-based phones with Red Bend inside hit the market this year. Stay tuned to Red Bend to follow how the mobile software management market develops in China.

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Reflecting on Mobile World Congress 2009

Below are some highlights from Red Bend Software members who participated in the four-day Mobile World Congress 2009 event in Barcelona.

Lori Sylvia, EVP of Marketing, and Morten Grauballe, EVP of MSM Platforms
App stores created a lot of noise at Mobile World Congress. Every OEM and platform provider is getting into the app store game. But the pundits are debating the wrong points. It’s not whether app stores should be closed systems from the OEMs or run by operators for the mass market. It’s not which runtime environment should win, in order help developers reduce costs and gain scale. We’ve learned by now that the mobile industry is not one size fits all, not one business model fits all. I think this highly competitive market over the next three years at least will continue to see all of the above: platform-specific app stores, OEM closed systems, operator branded storefronts and myriad development environments.

The real issue is how to let ISVs build and deploy applications that can generate new revenue streams for OEMs as well as operators from the nearly 3 billion mobile phones in use. To truly unlock this potential, ISVs need to break the dependency that applications have to be developed for specific devices. By enabling mobile phone software to be customized on demand over the air throughout the handset lifecycle, developers can innovate and consumers can choose handsets, services and applications.


Gang Shen, Director of Sales, China
Some operators announced plans to take on mobile widgets to help improve app stores. China Mobile, for example, showed a demo of a widget at Mobile World Congress. I expect this kind of service engine will become more popular and welcomed by both operators and customers.

Another interesting highlight at Mobile World Congress is that more small brands than I expected showed some amazing phones, which use the Chinese ODM/DH solution.


John Pratt, Director of Sales, Europe
Control seems to be the big issue on everyone’s mind at Mobile World Congress. As handset manufactures and operators begin to launch app stores to generate incremental revenue from software sales, everyone wants control over this service and to either directly receive revenue or be compensated for their role in the value chain. The race for even cooler handsets packed with more features and capabilities continued, but the real story is who will win the race to control app stores. It appears that handset manufactures and software vendors have an early lead, with the likes of Nokia, Sony Ericsson, Microsoft and Google all promoting their stores, but the sleepy giant who owns the end customer (i.e., operators) might have the last say.

Companies are also in a constant battle for control over what platform developers choose to develop their apps on as all the major app store companies have SDKs and are aggressively trying to attract application developers. Developers are no longer seen as someone in the backroom, but rather someone who can create that one app that generates significant interest and eyeballs that will ultimately help generate revenue and promote brand awareness.

Mobile World Congress demonstrated that the industry is once again going through quite a transition, and it will be interesting to see who will win the race for control over attracting developers and delivering app stores to maintain and grow brand loyalty.

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SCOMO Goes Beyond FOTA and Focuses on Managing Individual Software Components

By Elad Ganot
Director of Standards and Alliances
Red Bend Software

Last month I enthusiastically purchased an advanced home entertainment system. I paid a lot of money to enjoy its high sound and picture quality, which were enabled by the cutting-edge technology that’s available in today’s market. It took me about seven years to upgrade my system even though I am a gadget fan and have a technical background. My new system is composed of an HDTV, an advanced receiver (which includes an image enhancer), a media streamer and a DVD player. You might wonder why isn’t Blu-ray part of my system—especially if I want to enjoy high definition movies. The DVD won’t help me so much as it cannot store the capacity required for HD quality. Well, as you may know, there is still doubt on whether Blu-ray will indeed become the next mainstream format for movies, so I’ve decided to wait and see. I can always upgrade separately my existing DVD to a Blu-ray (or whatever other format wins the market). Upgrading my DVD will not force me to upgrade the whole system because it is a stand-alone part with well-defined interfaces to the rest of the system. This makes it a “component.” When the time comes, I will receive an email telling me about this cool new device and for the right price I would click the “buy it now” button, and a delivery package will be on its way to my home.

Going from the hardware world to the software world, things look even cooler. Here not only do components are upgradable, but also they even do so almost instantly and quite frequently. I change software components on my computer at least 100 times a year (not just once every few years). I install software, update existing software and uninstall software that I don’t use. Sometimes I just disable software for a while and re-enable it later. Yeah, I like tweaking the software on my computer, and recently I started playing with my mobile phone in the same way. My mobile phone has so many software components available for it that I even abandoned my stand-alone PDA, which had served me loyally for several years.

Most users are not even aware of the fact that their mobile phone could actually be used as a personal computing platform. They probably know they can customize it in terms of a fashionable look (with wallpapers, sounds and colorful covers), but will they know how to discover a useful software component? Then be able to download it? Install it? Disable it if needed and re-enable it? Remove it?

It was back in 2005 when the mobile industry saw an opportunity to improve the user experience with regard to software management and offered a service of managing the “life cycle” of software components on remote devices. To be able to realize this concept, you have to achieve a mass market, and the industry must agree on some common methods of communication—to allow for every device on every network to connect to the service, regardless of the manufacturer of the equipment (be it a managed client device or a managed server). The good news is that we NOW have a consensus with the Candidate Release of SCOMO 1.0 that was ratified by the OMA on Nov. 17.

Now let us componentize the last sentence in a reversed order:


  • Open Mobile Alliance (OMA) is the open organization that develops service enablers for the benefit of the mobile (and recently fixed-line) industry. If you are using Multimedia Messaging Service (MMS), then you are already using an enabler developed by the OMA.
  • Software Component Management Object version 1.0 (SCOMO 1.0) is the name of the service enabler that allows a service provider to remotely manage software components on connected devices.
  • Candidate Release is a major milestone in the development of OMA enablers. It denotes that the enabler is ready for implementation and is about to go through a phase of interoperability testing. If a concrete interoperability issue is identified during the testing phase, then a standard solution can be found and incorporated into the official specifications. Once no more issues are found and interoperability testing is sufficiently successful, the enabler is promoted to Approved status.

But a Candidate state also means a lot from a business perspective. Interoperability testing period typically happens in parallel to commercial deployments of the enabler. This means that Candidate Release of an enabler is a signal for businesses to start implementing commercial deployments, since the enabler is stable.

In mid-2006, the OMA published the Candidate Release of Firmware Update Management Object (FUMO), which allowed mobile operators to offer a service of updating the firmware of a connected device over the air, without bothering the consumer to physically bring the device to a store. This enabler—which was later Approved in early 2007—has revolutionized the way firmware is managed and had significant results in productivity of consumers as well as mobile operators and handheld manufacturers. It saved costs and, at times, was a means for rolling out new service features and services. To date, hundreds of millions of devices worldwide have been using FOTA, and it serves as evidence for the success of the FUMO enabler.

Much of the lesson and design details of SCOMO are based on FUMO, but with a major difference in mind. This time it’s all about software components over the air (SCOTA) rather than a single monolithic firmware image being managed. It is a more complicated task to manage separate components than it is to manage a single firmware, which is why FUMO is not appropriate for performing SCOTA. But SCOMO is still based on design principles learned from the successful FUMO standard. In that sense, SCOMO can be considered as an evolution of FUMO. But make no mistakes, these two are complementary to each other and they will live side-by-side. They are tools designed for similar but still different purposes. Coming back to my neat home entertainment system analogy: I would use FUMO to update the whole system in one piece, but I would use SCOMO to update just my DVD component (hopefully sooner than later).

For more information about SCOMO, please read the following:

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Standards Acceleration Is Sign of Growing Market Adoption for Device Management

By Elad Granot
Director of Standards and Alliances
Red Bend Software

Standards play a critical role in emerging technologies in their path towards technical maturity and in their quest for widespread market adoption. Recently I have been reviewing the OMA Device Management enablers with a focus on how the older deliverables of the OMA-DM Working Group differ from the upcoming deliverables being worked today. When examining the evolution of OMA DM papers and working procedures over the past years, I have noticed several positive signs in the development of device management enablers which show the growing market adoption of over-the-air software update services.

A number of signs bring me to this conclusion, and the rest of this post will point out these factors.

As a background, let’s look briefly at the DM historical milestones:
· April 2002 – SyncML Specifications V1.1 are approved by SyncML Initiative.
· November 2002 – The SyncML Initiative is merged into OMA
· May 2003 – SyncML specs converted to OMA format, creating SyncML Common 1.1.2, Data Synchronization 1.1.2 (DS) and Device Management 1.1.2 (DM)
· December 2003 – SyncML-DM 1.1.2 is approved by OMA
· November 2004 – SyncML-DM renamed to OMA-DM
· Jun 2005 – OMA-DM 1.2 spec reaches Candidate state
· July 2006 – OMA-DS 1.2 release is approved by OMA
· February 2007 – OMA-DM 1.2 release is approved by OMA

Sign #1 – Established Organizational Processes Speed Time to Market

In the beginning, the work was relatively slow, mainly because the establishment of OMA organizational processes was happening in parallel with the standardization of DM and Firmware Update Management Object (FUMO). This fact, along with the work that was needed to adapt the outputs of the SyncML Initiative to the overall ‘look and feel’ of OMA outputs, created a challenge for the DM Working Group that resulted in some unavoidable compromise in terms of work quality and timely delivery of the standard.

The good news is that these historical constraints no longer affect the current DM Enablers (also known as Management Objects, or MO’s) being worked today in the OMA-DM Working Group. OMA process issues that were not clear in the early days of the organization have been clarified and significantly improved since, allowing faster progress. For example, recently a new type of document template (named Data Specification) was created in OMA to be used for all OMA deliverables for which there are no behavior associated. Some MO’s are perfect candidates for using this template, which will facilitate easier and quicker release of these MO’s by relaxing some of the ‘classic’ time-consuming production steps used for other standard documents which are totally redundant in the context of these Management Objects. OMA is further working on shortening the time to market for new device management technologies and has recently created an ad-hoc group dedicated to investigating and proposing further improvements.

Sign #2 – The Success of FUMO 1.0

FUMO 1.0 was the first separate standard MO on top of the DM protocol. It became candidate in mid 2006 and released as an approved enabler, after a successful period of interoperability testing in February 2007. FUMO, which has been proven by extremely high success scores in interoperability fests, is the first DM application that expands OMA-DM beyond simple parameter configuration. This DM enabler is being deployed by leading vendors in the mobile industry, and provides a concrete and live environment from which the DM community can learn which design principles are working best and which concepts can be improved.

Sign #3 – More Vendors Participating Leads to More Robust Technology that is More Widely Adopted

Players from across the mobile value chain (and recently not only mobile, with the proliferation of OMA into the fixed environment) constantly show high interest and involvement in the DM Working Group, which implies high commitment and strong belief in that work. It also means greater motivation for companies to propose and push their initiatives, which is a vital factor in a contribution-based organization such as OMA. With the formal release of DM 1.2 (and FUMO 1.0) this level of interest is expected to sustain, if not grow. In fact, some ideas have been raised about taking DM beyond the mobile environment, in order to address some of the challenges emerging in the fixed telecom environment.

Sign #4 – Expanding Use of the Technology Leads to New Requirements

With this increased momentum, it should come as no surprise that there are multiple DM enablers showing nice progress: DiagMon, Scheduling, ConnMO, and DCMO. For example, the Software Component Management Object (SCOMO) Requirements reached Candidate and the Architecture is now being reviewed, while the technical specification also showed significant progress.

On top of that, the recent creation of new enablers (such as Lock and Wipe MO) validates the momentum of DM being an acceptable framework for management in the mobile industry.

Sign #5 – Care for High Quality, Consistency and Clarity

In addition to this progress, the quality of the deliverables also improves as the DM Work Group improves the consistency across architectures of these various enablers. This consistency facilitates greater re-use of concepts, which results in better clarity, improved quality and shorter time for developing the specifications. But as an extra consequential bonus, it also suggests a greater potential for vendors to reuse some common components across their different MO implementations.

Furthermore, many contributions proposed for the standard show great care for clarity and simplicity of the specification text, resulting in higher quality and ease of implementation.

Summary

In summary, the future of DM standardization appears to be positive. It builds on the strong foundation of standards created since 2002. With recent improvements to the process and organization around OMA, I believe the momentum surrounding DM and the various Management Objects will continue. Since OMA is a market-driven (and moreover, a contribution-driven) organization, the acceleration of the standards process is a strong indication that the business of DM is also taking off.

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