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Making Distributed Software Development Deliver a Personalized User ExperienceBy Morten GrauballeEVP of Products Red Bend Software The open source movement represents many things mixed together. As a philosophy it’s about like minds joining forces and collaborating to make better software. As a development process, it means that instead of creating binaries, you make the code available in open source, leveraging the globalization of software development talent. As a business strategy, it implies reduced capital expenditure and improved bill of materials (BOM). For the mobile industry, open source platforms have been embraced by many leading players. In fact three different organizations, the Open Handset Alliance, the LiMo Foundation and the Symbian Foundation, are all chartered to promote innovation by tapping into the global resource of developers around the world to create and maintain open mobile platforms. The organizations, together with their corporate champions, including Google, NTT DOCOMO and Nokia, have embraced the distributed development concept, pooling their talent to develop good software. This distributed development trend on the supply side of the software development value chain is happing concurrently with the rise in popularity of app stores on the demand side. While the open source organizations define software packages rigidly to enable more efficient collaboration, it has the highly desirable side effect of making software easier to distribute to consumers as well. Until recently, mobile platforms were considered monoliths and required a complete update to stay current. Now, thanks to the rise of open source in the mobile space, developers are empowered and encouraged to create modules/packages within a given platform, enabling a software architecture which are much more conducive to software distribution and upgradability. As the ISV and developer community gain interest and greater control of their software offerings, the potential for efficient and timely distribution to consumers is increased as well. The app store phenomenon has given consumers greater flexibility to customize their phones, selecting and downloading software as desired. In the near future, even core parts of mobile handsets will be offered on a menu basis, making it possible to customize apps and system software to create a personalized mobile user experience. To realize the potential for efficient and timely distribution of software (created by open source development), Mobile Software Management (MSM) solutions, such as Red Bend’s vRapid Mobile®, provide the missing link by connecting the software developers on the supply side with the consumers on the demand side. The ability to update software components discretely and dynamically will speed up time to market for new and exciting mobile applications, create new business opportunities for mobile operators, device manufacturers and software developers alike and provide the foundation for greater consumer satisfaction with their mobile experience. The next wave of mobile platforms represents more opportunity for more stakeholders along the distribution chain, by enabling them to participate at the system level. This phenomenon may prove so powerful that even proprietary mobile platforms will find ways to open up. Red Bend, as the leader in MSM, is excited to be at the intersection of these two important trends in the mobile space. The future holds great opportunity for mobile operators that can leverage MSM to provide new compelling services, device manufacturers that can introduce innovative features, software developers that can manage their own updates and consumers who want a personalized phone experience.
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