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Enabling WiMAX Success with Standards-Based Device ManagementBy Lori SylviaEVP of Marketing Red Bend Software The increasing demand for mobile-enabled laptops, PC cards, modems and other wireless end user devices is helping to fuel WiMAX growth globally. Yet the potential for growth hinges on the ability of WiMAX operators and device makers to provide and maintain the quality of service and user experience Internet consumers expect. Provisioning millions of new subscribers and managing millions of devices that will operate on the network, often temporarily, poses unique challenges to WiMAX operators. Managing a network that combines mobile and fixed equipment requires a new set of management capabilities. To meet these challenges, the WiMAX market embraced the Open Mobile Alliance Device Management (OMA-DM) standard, which has already been proven in the cellular industry by managing hundreds of millions of mobile devices worldwide. The standard has been adapted to meet the unique requirements of WiMAX operators, chipset makers and equipment manufacturers of fixed, nomadic and mobile devices. In the cellular market, the OMA-DM enabler is used by operators and manufacturers to remotely manage mobile phones and other devices over the air, including performing firmware updates, provisioning, configuration management and diagnostics. The standard makes it easier and less expensive for service providers to deploy and maintain customers on their networks. Because key WiMAX operators are choosing to manage devices using OMA-DM and have included it as a mandate in building their networks, WiMAX chipset makers and equipment manufacturers are actively embedding standards-based OMA-DM client software into their products. As the leading independent DM client, Red Bend’s vDirect Mobile™ is “WiMAX-ready” and the first to offer a DM client with built-in support for the WiMAX Forum’s WiMAX management object (MO) specification. With a WiMAX-ready DM client, vDirect Mobile offers faster time to market for mobile WiMAX devices that need to meet the requirements of WiMAX operators such as Clearwire in the United States and UQ in Japan. Red Bend had secured deals with three of the top mobile WiMAX chip providers worldwide: Intel, Beceem and most recently announced, Fujitsu Microelectronics. Fujitsu Microelectronics has licensed Red Bend’s DM software for Fujitsu’s WiMAX SoC and WiMAX chipsets. Beceem Communications has taken advantage of Red Bend’s proven OMA-DM client to further accelerate its device development and ensure out-of-the-box network interoperability in all the major mobile WiMAX networks. And Intel has adopted vDirect Mobile for Intel-based notebook PCs shipping in the United States and Japan. Red Bend is also providing ZTE device management for WiMAX modems. With these customers, Red Bend’s DM software is reaching more than 50% of the mobile WiMAX market. Although the U.S. WiMAX market remains in its early stages, compared with UQ’s upcoming rollout to 6,500 access points in Japan, it is poised for significant expansion this year with rollouts in Portland, Las Vegas, Chicago, Atlanta, Miami and San Francisco. In order to compete or surpass current networks such as cellular, DSL and cable, WiMAX operators need to capture market share with compelling pricing, prove the technology’s capability and deliver high bandwidth and other functionality not available in current networks and do so quickly, within the next 1-2 years (before LTE becomes a serious threat). By adopting vDirect Mobile and leveraging the cost-effectiveness of standards-based device management, WiMAX operators and device makers will be well positioned to support expansion with the scalability and efficiency within their networks by adhering to the OMA-DM standard. As important as OMA-DM is to the current phase of WiMAX deployment, it will be even more important as these networks evolve, by providing the platform to deliver more advanced applications and services to WiMAX consumers in the future. The prospects for WiMAX are merely up to the imagination of the operators and their ability to offer attractive services, regardless of the device. The bandwidth capabilities anticipated in WiMAX will likely bring unprecedented access to video, movies and more, driving additional revenue streams to operators, manufacturers and ISVs as new services and applications become available.
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