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What's Next in Mobile Software Management

By Lori Sylvia, EVP, Marketing

This week we took a bold step. We combined our vCurrent® Mobile and vRapid Mobile™ products together into a single solution for mobile software management (MSM).

At Red Bend, we are committed to providing you with innovative solutions for managing mobile software over the air, and we continuously invest in developing our products to ensure we meet your current and future needs.

From our industry-wide experience, we see a growing need to add and enhance revenue-generating applications and services to the installed customer base. Responding to this need requires a cross-platform, standards-based and flexible solution to manage firmware, applications and software components over the air.

Earlier in the week we announced Version 6 of vRapid Mobile -- the industry's first MSM client capable of managing any type of software on any mobile platform or device. It supports the full set of FOTA functionality previously available with vCurrent Mobile, along with the advanced capabilities of managing software components over the air (SCOTA).

Combining FOTA and SCOTA together into one MSM client makes it easier for customers to move from updating firmware as one complete image to supporting advanced use cases where embedded software is managed by individual components. In addition, we've added new features to optimize the management of built-in and downloadable applications.

With FOTA, manufacturers can reduce support costs and increase consumer satisfaction by remotely updating firmware with software improvements and new functionality. With SCOTA, operators can increase data revenues by deploying branded applications and service enablers in embedded software without requiring a complete maintenance release. Using application management, software developers can speed time to market of new applications and versions, faster than handset replacement cycles.

With vRapid Mobile, Red Bend is enabling the industry to unlock the value of mobile software and seize the next wave of opportunities. We are committed to enabling you to manage software in any way that you require -- today and in the future.

Labels: device management, DM, firmware, Red Bend

posted by Red Bend @ Monday, April 20, 2009 - 5:07 PM

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