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3G Drives China Operators to Adopt DM and FOTA

By Danny Wang, Country Manager, Greater China

For the last several years China has been a vibrant center of innovation and activity in the mobile industry. China remains the largest mobile phone market in the world with 657 million subscribers. Greater China is also the manufacturing center for many of the mobile devices shipped worldwide.

Earlier this year, China assigned 3G mobile phone licenses to its three largest operators: China Mobile, China Unicom and China Telecom. In preparation for the rollout of 3G services, the operators have begun mandating support for device management (DM) and firmware over the air (FOTA) on all mobile handsets and devices manufactured for their networks. By standardizing on DM and FOTA, the operators in China will be able to more effectively manage and support the data services and Internet applications enabled by 3G.

The feature-packed phones that flourish in 3G-enabled networks contain greater amounts of software and sophisticated functionality. With DM and FOTA-capable devices, the operators will be ready to commercialize their update services and provide mobile consumers with the latest software improvements and features to stay competitive.

With DM and FOTA rolling out in China, Red Bend has increased its local support in China. Leading mobile companies throughout the region have recognized Red Bend's mobile software management (MSM) solutions for being easy to integrate on any mobile platform and for providing built-in compliance for Open Mobile Alliance (OMA) standards. These features enable our customers to accelerate time to market for new mobile devices. In addition, DM and FOTA solutions from Red Bend empowers operators and OEMs alike to deliver a more enriching experience to mobile users, while minimizing support costs.

The push for DM and FOTA in China has enabled Red Bend to sign deals with a number of high-profile companies. Most recently, Borqs International Holding Corp. chose Red Bend’s FOTA updating software and device management software for its Android software platform, called Open Mobile System (OMS). Haier (Qing Dao) Telecom Co., Ltd. also licensed both FOTA and DM for its HG-V70 mobile phone. By adopting Red Bend’s software, these new customers join other leading OEMs in China, including Lenovo Mobile, ZTE and Benny Wave, maker of the K-Touch brand of mobile phones.

Red Bend’s expansion in China has also reached the machine-to-machine (M2M) industry. FOTA enables manufacturers to protect their investments by deploying maintenance releases and new software features over the air rather than sending a technician on-site. Recently, SIMCom Wireless Solutions (Shanghai) licensed Red Bend’s FOTA for its M2M product portfolio to increase its competitive advantage by enabling over-the-air software updating.

In the last year, the number of Red Bend-Enabled devices in China has grown to more than 20, and is expected to continue to rise, especially as Android-based phones with Red Bend inside hit the market this year. Stay tuned to Red Bend to follow how the mobile software management market develops in China.

Labels: device management, DM, firmware, FOTA, Red Bend

posted by Red Bend @ Monday, April 20, 2009 - 5:04 PM

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