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FOTA Takes Off on User BlogsBy Morten Grauballe EVP, Marketing Red Bend Software Following the uptake of FOTA on the various blog sites gives good insight into what mobile consumers (although probably sophisticated consumers) are looking for. There are a few links at the end to explore. Studying the various blogs, the key questions seem to be: “Does my phone support software updating?” It might sound like there is an obvious answer to this question, but it is actually quite complicated. As consumers are finding out, there are at least 3 methods by which you can get new software: a) service points can reflash your phone, b) you can download software to your PC and do an Over-The-Cable (OTC) update, and c) you can do a Firmware update Over-The-Air (FOTA). All phones will support a) – it is mainly a question of figuring out which service point to go to. Most phones launched today will support b), although quite a few old phones will not. You can go to the handset manufacturers to figure out which phone is supported. Phones with c) have been coming during the last 12 months. Some manufacturers are ahead of others. “Is there an update available?” If you have FOTA on your phone, it is very simple to check. You go into the software update menu and check for updates. If there is an update available it will tell you. In terms of OTC updates, you can look at the manufacturers’ sites, but they do not advertise new updates very prominently. It is therefore often easier to download and install the software update to your PC and check that way. In terms of service points, look on the internet first, but at the end of the day, you can only be 100% sure by actually going there. “How do I do it?” Once the user has figured out 1) and 2), it is relatively easy to do a software update. Both the PC-based updating and the FOTA updating are straight forward in terms of usability. One warning though: All PC-based updating will erase your personal data, so it is vital to backup your data and restore it to the phone once you are done. There are few unhappy blog postings on this topic. “What are the improvements?” This is the hottest topic with bloggers posting new version numbers of firmware, new versions of applications, and finally observations of improvements. These blogs are good reading as it clearly shows that software updating is used for far more than simple defect fixing. Consumers are seeing functional improvements and usability improvements which significantly increases the value of the handsets. In some (very rare) cases, handset manufacturers will point to the changes in the firmware and lists will be posted to the blogs. Sony Ericsson K550i: http://www.howardforums.com/showthread.php?p=9475790#post9475790 Sony Ericsson W600i: http://www.howardforums.com/showpost.php?p=6993975&postcount=2 Nokia E62: http://bulletproof-incorporation.blogspot.com/ Nokia N95: http://www.about-nokia.com/blog/ Nokia S60 in general: http://blogs.s60.com/tommi/2006/09/nokia_software_update_availabl_1.html
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