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Observations on the MDM Europe Conference: SwissCom unleashes the power of FOTA with an innovative business model

By Morten Grauballe
EVP, Marketing
Red Bend Software

SwissCom Mobile’s Lukas Fluri, Head of Terminal Management, made an inspired presentation at Informa’s MDM and User Experience conference on the 26th & 27th of June in London. Based on a thorough analysis and a number of trials, SwissCom Mobile evaluated various approaches to FOTA during 2H of 2006. The outcome of their evaluation can been seen below:

Source: SwissCom Mobile presentation at Informa’s MDM and User Experience conference on the 26th & 27th of June in London

Based on this analysis, SwissCom Mobile has agreed strict service level agreements (SLAs) with the device suppliers. The agreements cover:

Process for publishing new firmware version (OTA and OTC)
Report / Statistics
Interface for checking device status and push FOTA update
Performance / availability of service

The service is now up and running here => http://www.swisscom-mobile.ch/scm/kd_software_aktualisierung-en.aspx

Lukas’ presentaion shows how a medium-sized operator (4.6 million subscribers) can get FOTA up and running at minimal cost with maximum benefits to their subscribers. Very impressive indeed!

posted by Red Bend @ Friday, June 29, 2007 - 1:19 PM

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